Digital Classifieds - Spain

Spain

Highlights

Ad spending in the Digital Classifieds market in Spain is forecasted to reach US$130.80m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 0.70%, leading to an estimated market volume of US$136.40m by 2030.
When compared globally, China is expected to generate the most ad spending (US$7.66bn in 2024).
The average ad spending per internet user in the General classifieds market in Spain is projected to be US$0.96 in 2024.
By 2030, 60% of the total ad spending in the Digital Classifieds market in Spain will come from mobile.
In Spain, the digital classifieds market is experiencing a surge in user engagement, driven by innovative ad formats and targeted placements.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Classifieds market in Spain has been experiencing significant growth in recent years. Customer preferences have shifted towards online platforms for buying and selling goods and services, leading to the expansion of the digital classifieds market. This trend can be attributed to several factors, including convenience, a wider range of options, and competitive pricing.

Customer preferences: In Spain, customers have shown a strong preference for online platforms when it comes to buying and selling goods and services. The convenience of being able to browse and purchase items from the comfort of their own homes has attracted a large number of customers to digital classifieds platforms. Additionally, the ability to compare prices and options from different sellers has given customers a greater sense of control and confidence in their purchasing decisions.

Trends in the market: One of the key trends in the digital classifieds market in Spain is the increasing popularity of mobile apps. With the widespread use of smartphones and the availability of high-speed internet, customers are now able to access digital classifieds platforms anytime and anywhere. This has led to a surge in mobile app usage, with customers finding it more convenient to use their smartphones for buying and selling items. Another trend in the market is the rise of niche classifieds platforms. While general classifieds platforms continue to dominate the market, there has been a growing demand for specialized platforms that cater to specific industries or interests. This trend can be attributed to customers' desire for more targeted and relevant listings, as well as the opportunity for businesses to reach a more specific audience.

Local special circumstances: Spain's digital classifieds market is influenced by the country's unique cultural and economic factors. The Spanish population has a strong preference for buying and selling second-hand goods, which has contributed to the growth of the digital classifieds market. Additionally, the country's tourism industry plays a significant role in the market, with many tourists using digital classifieds platforms to find accommodation, transportation, and other services during their stay.

Underlying macroeconomic factors: The growth of the digital classifieds market in Spain can also be attributed to underlying macroeconomic factors. Spain has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has created a favorable environment for the digital classifieds market, as customers have more resources to buy and sell goods and services online. In conclusion, the Digital Classifieds market in Spain has been experiencing significant growth due to customer preferences for online platforms, the rise of mobile app usage, and the emergence of niche classifieds platforms. Additionally, Spain's unique cultural and economic factors, as well as underlying macroeconomic factors, have contributed to the expansion of the market. As the digital classifieds market continues to evolve, it is expected that these trends will shape its future development in Spain.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.