E-mail Advertising - Spain

Spain

Highlights

Ad spending in the E-mail Advertising market in Spain is forecasted to reach US$136.90m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 3.43%, leading to an estimated market volume of US$167.60m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$3.40bn in 2024).
The projected average ad spending per internet user in the E-mail Advertising market in Spain is set to be US$3.14 in 2024.
In Spain, E-mail Advertising is gaining traction as companies seek targeted and cost-effective ways to reach consumers in a competitive digital advertising landscape.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Email Advertising market in Spain is experiencing significant growth and development.

Customer preferences: Spanish consumers have shown a growing preference for online shopping and digital communication channels. With the increasing use of smartphones and the internet, people are spending more time online, which has led to a shift in advertising strategies. Email advertising has emerged as an effective way for businesses to reach their target audience and promote their products or services.

Trends in the market: One of the key trends in the Email Advertising market in Spain is the use of personalized and targeted emails. Businesses are leveraging customer data and analytics to create customized email campaigns that resonate with individual recipients. This approach helps in increasing engagement and conversion rates. Additionally, automation tools are being used to streamline the email marketing process and improve efficiency. Another trend in the market is the integration of email marketing with other digital channels. Businesses are using email to drive traffic to their websites, social media platforms, and mobile apps. By including links and call-to-action buttons in their emails, companies are able to direct recipients to specific landing pages or promotional offers. This integrated approach allows for a more cohesive and effective marketing strategy.

Local special circumstances: Spain has a large population of internet users, with a high percentage of people accessing the internet through their smartphones. This presents a unique opportunity for businesses to reach a wide audience through email advertising. Mobile-friendly emails that are optimized for smaller screens are essential to engage with the Spanish consumer base.

Underlying macroeconomic factors: The growth of the Email Advertising market in Spain can be attributed to several macroeconomic factors. The country has experienced steady economic growth over the past few years, leading to increased consumer spending power. This has resulted in businesses investing more in advertising and marketing to capitalize on the growing demand. Furthermore, Spain has a well-developed digital infrastructure, with widespread internet access and a high level of digital literacy among the population. This makes it easier for businesses to implement email advertising campaigns and reach their target audience effectively. In conclusion, the Email Advertising market in Spain is thriving due to changing customer preferences, such as the increasing use of online channels and the preference for personalized communication. Businesses are leveraging these trends by using targeted and integrated email campaigns. The local special circumstances, such as high internet penetration and mobile usage, further contribute to the growth of the market. Additionally, the underlying macroeconomic factors, such as economic growth and a well-developed digital infrastructure, provide a favorable environment for the Email Advertising market in Spain to flourish.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.