SMS Advertising - Spain | Statista Market Forecast

Ad spending in the SMS Advertising market in Spain is forecasted to reach US$7.93m in 2024.
The sector is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 0.77%, leading to an estimated market volume of US$8.31m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$310.40m in 2024).
The projected average ad spending per capita in the SMS Advertising market is US$0.17 in 2024.
Spain is experiencing a surge in SMS Advertising as companies leverage the high mobile penetration rate to reach consumers effectively.

Definition:

SMS Advertising spending refers to the advertising budget that advertisers allocate to their SMS (Short Message Service) advertisements. This type of spending encompasses the budget designated to create and deliver promotional messages through text messages sent to targeted recipients’ mobile phones.

Additional information:

SMS Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for SMS advertisements
Software fees for creating and sending SMS advertisements

Service agencies
Consultant fees
Production costs
Design services

The SMS Advertising market in Spain is experiencing significant growth and development.

Customer preferences: Customers in Spain are increasingly turning to SMS advertising as a preferred method of receiving promotional messages. This is due to the convenience and immediacy of SMS messages, which can be easily accessed and read on mobile devices. Additionally, customers appreciate the personalized nature of SMS advertising, as messages can be tailored to their specific interests and preferences.

Trends in the market: One of the key trends in the SMS Advertising market in Spain is the increasing use of SMS for targeted advertising campaigns. Companies are leveraging customer data and analytics to create personalized SMS messages that are more likely to resonate with their target audience. This trend is driven by the growing importance of data-driven marketing strategies, as companies seek to maximize the effectiveness of their advertising efforts. Another trend in the market is the integration of SMS advertising with other marketing channels. Companies are using SMS as part of a multi-channel marketing approach, combining it with email marketing, social media advertising, and other digital channels. This integrated approach allows companies to reach customers through multiple touchpoints, increasing the likelihood of engagement and conversion.

Local special circumstances: Spain has a high mobile penetration rate, with a large percentage of the population owning and regularly using smartphones. This makes SMS advertising an effective way to reach a wide audience in the country. Additionally, Spain has a strong culture of mobile communication, with many people relying on their phones for daily tasks and interactions. This cultural context makes SMS advertising a natural fit for the Spanish market.

Underlying macroeconomic factors: The growth of the SMS Advertising market in Spain is also influenced by macroeconomic factors. Spain has experienced steady economic growth in recent years, which has increased consumer spending power and confidence. This economic stability has created a favorable environment for businesses to invest in marketing and advertising, including SMS advertising. Additionally, the increasing digitization of the economy has led to a greater reliance on mobile devices and digital communication channels, further driving the demand for SMS advertising.

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.