Web Push Advertising - Lithuania | Statista Market Forecast

Ad spending in the Web Push Advertising market in Lithuania is forecasted to reach US$813.90k in 2024.
The ad spending is anticipated to exhibit an annual growth rate (CAGR 2024-2030) of 1.93%, leading to a projected market volume of US$912.70k by 2030.
When compared globally, the United States will generate the highest ad spending (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market is projected to be US$0.35 in 2024.
Lithuania's growing digital landscape is fueling a surge in Web Push Advertising adoption among local businesses, enhancing customer engagement and brand visibility.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Lithuania is experiencing significant growth and development, driven by a number of key factors. Customer preferences for personalized and targeted advertising, along with the increasing popularity of mobile devices, are contributing to the expansion of this market. Additionally, local special circumstances and underlying macroeconomic factors are also playing a role in shaping the growth of web push advertising in Lithuania. Customer preferences in Lithuania are shifting towards personalized and targeted advertising. Consumers are increasingly seeking relevant and tailored advertisements that cater to their specific interests and needs. Web push advertising allows businesses to deliver personalized messages directly to users' devices, making it an effective tool for reaching and engaging with their target audience. The ability to segment and target specific customer groups based on demographics, behaviors, and preferences is driving the demand for web push advertising in Lithuania. Furthermore, the increasing popularity of mobile devices is fueling the growth of web push advertising in Lithuania. With the widespread use of smartphones and tablets, consumers are spending more time on their mobile devices, creating an opportunity for businesses to reach them through web push notifications. Mobile-friendly websites and apps are becoming essential for businesses to effectively engage with their customers, and web push advertising is an integral part of this mobile marketing strategy. In addition to customer preferences, there are also local special circumstances that are contributing to the development of the web push advertising market in Lithuania. The country has a high internet penetration rate, with a large percentage of the population having access to the internet. This provides a fertile ground for businesses to utilize web push advertising as a means to reach a wide audience. Furthermore, Lithuania has a strong digital infrastructure and a tech-savvy population, which creates an environment conducive to the growth of web push advertising. Underlying macroeconomic factors also play a role in the development of the web push advertising market in Lithuania. The country has a stable and growing economy, with a favorable business environment and a supportive regulatory framework. This encourages businesses to invest in digital marketing strategies, including web push advertising, to reach their target audience and drive sales. Additionally, the competitive landscape in Lithuania is driving businesses to explore new and innovative advertising methods, such as web push notifications, to gain a competitive edge in the market. Overall, the Web Push Advertising market in Lithuania is experiencing growth and development due to customer preferences for personalized and targeted advertising, the increasing popularity of mobile devices, local special circumstances, and underlying macroeconomic factors. As businesses continue to recognize the value and effectiveness of web push advertising, this market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.