Digital Out-of-Home Advertising - Lithuania

Ad spending in the Digital Out-of-Home Advertising market in Lithuania is forecasted to reach US$19.56m in 2024.
The market is expected to experience a compound annual growth rate (CAGR 2024-2030) of 7.51%, leading to a projected market volume of US$30.20m by 2030.
Lithuania is anticipated to have an ad spending volume of US$4.37bn in 2024, with the majority of ad spending being concentrated China.
The projected average ad spending per capita in the Digital Out-of-Home Advertising market in Lithuania is US$7.26 in 2024.
Lithuania's Digital Out-of-Home Advertising market is rapidly expanding, with innovative technology driving dynamic content and targeted campaigns in urban centers.

Definition:
Digital Out-of-Home (DOOH) Advertising refers to all advertising revenues from internet-connected out-of-home advertisements in public areas. The Digital Out-of-Home Advertising market includes all ad spending on large outdoor formats, street furniture, transit and transportation, and others.

Additional information:
Digital Out-of-Home (DOOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

Digital billboards (city-light boards)
Digital street furniture (city-light posters)
Digital transit & transportation (digital advertising in and on vehicles used for public transportation)
Digital place-based media (digital ambient media at point of sale)

Traditional billboards (bulletins, large banners, inflatables)
Traditional street furniture (advertising columns)
Traditional transit & transportation (traditional indoor and outside advertising in and on vehicles used for public transportation)
Traditional place-based media (e.g., traditional ambient media at point of sale, posters in restrooms)
Event- and promotion-related media

The Digital Out-of-Home Advertising market in Lithuania is experiencing significant growth and development.

Customer preferences: Lithuanian consumers are increasingly embracing digital media and technology, which has led to a growing demand for digital out-of-home advertising. With the rise of smartphones and other mobile devices, people are spending more time outside of their homes and are constantly connected to the digital world. This shift in consumer behavior has created new opportunities for advertisers to reach their target audience through digital out-of-home advertising.

Trends in the market: One of the key trends in the Digital Out-of-Home Advertising market in Lithuania is the adoption of digital signage in various public spaces. Shopping malls, airports, train stations, and other high-traffic areas are now equipped with digital screens that display dynamic and interactive advertisements. This allows advertisers to engage with consumers in a more immersive and memorable way. Another trend in the market is the integration of data and analytics into digital out-of-home advertising campaigns. Advertisers are leveraging technologies such as facial recognition and geolocation to gather insights about the audience and deliver personalized and targeted content. This data-driven approach not only improves the effectiveness of advertising campaigns but also enables advertisers to measure the impact and ROI of their investments.

Local special circumstances: Lithuania has a high internet penetration rate, with a large percentage of the population having access to the internet. This digital-savvy population is receptive to digital out-of-home advertising and is more likely to engage with interactive and visually appealing content. Additionally, the country has a strong outdoor culture, with people spending a significant amount of time outdoors. This provides advertisers with ample opportunities to reach their target audience through digital out-of-home advertising.

Underlying macroeconomic factors: The growing economy of Lithuania is also contributing to the development of the Digital Out-of-Home Advertising market. As the country continues to experience economic growth, businesses are investing more in advertising to promote their products and services. This increased advertising spend is driving the demand for digital out-of-home advertising as businesses recognize the effectiveness and reach of this medium. In conclusion, the Digital Out-of-Home Advertising market in Lithuania is witnessing rapid growth and development due to changing customer preferences, technological advancements, and a strong economy. Advertisers are leveraging digital signage and data-driven strategies to engage with consumers in a more personalized and targeted manner. With a digital-savvy population and a strong outdoor culture, Lithuania provides a conducive environment for the growth of the Digital Out-of-Home Advertising market.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers internet-connected out-of-home advertisements such as digital billboards, digital street furniture, digital transit and transportation, and digital place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

When consumers take a break from smartphones, connected TVs, and computer screens, outdoor advertising is often there, promoting products and services on billboards and transit displays. Still, out-of-home (OOH) channels have also gone increasingly digital – today, online and programmatic solutions drive the industry's expansion worldwide. Mid-2023 estimates indicated that static OOH could barely grow half as fast as the digital OOH (or DOOH) subsegment between 2023 and 2025.