Direct Messaging Advertising - Lithuania

In Lithuania, the Direct Messaging Advertising market is expected to see ad spending reach US$36.81m by 2024.
The market is anticipated to display an annual growth rate (CAGR 2024-2030) of -0.36%, leading to a projected market volume of US$36.02m by 2030.
Direct Mail Advertising holds the largest market share with a volume of US$27.16m in 2024.
When compared globally, the United States leads in ad spending with US$29.98bn in 2024.
The average ad spending per capita in the Direct Messaging Advertising market is forecasted to be US$13.67 in 2024.
Lithuanian companies are increasingly turning to direct messaging advertising to target specific audiences and drive engagement in the competitive advertising market.

Definition:

Direct Messaging Advertising refers to a type of advertising format that involves sending advertisement messages directly to individual audiences or specific target groups through private communication channels. Direct Messaging Advertising includes both traditional and digital advertising methods, such as direct mail, e-mail, SMS, web push, instant messaging, and telemarketing. This form of advertising aims to establish a personalized and direct connection with potential customers.

Structure:

Direct Messaging Advertising typically refers to advertising formats used within various messaging platforms or direct messaging channels. These formats are designed to deliver targeted advertisements directly via private communication channels such as e-mail, SMS, direct mail, web push, telemarketing, and instant messaging.

Additional information:

Direct Messaging Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

SMS advertising
Direct mail advertising
Web push advertising
Telemarketing
Instant messaging advertising
Traditional direct messaging
Digital direct messaging

Service agencies
Consultant fees
Production costs
Design services

The Direct Messaging Advertising market in Lithuania is experiencing significant growth and development, driven by several key factors.

Customer preferences: Customers in Lithuania are increasingly turning to direct messaging advertising as a way to connect with brands and receive personalized marketing messages. This trend is driven by the convenience and immediacy of direct messaging platforms, which allow customers to interact with brands in real-time and receive targeted offers and promotions. Additionally, customers appreciate the privacy and control that direct messaging advertising offers, as they can choose to engage with brands on their own terms and opt-out of communications at any time.

Trends in the market: One of the major trends in the Direct Messaging Advertising market in Lithuania is the increasing use of chatbots and AI-powered messaging platforms. These technologies enable brands to automate customer interactions and provide personalized recommendations and assistance. Chatbots can handle a wide range of customer queries and provide instant responses, improving customer satisfaction and reducing the need for human intervention. This trend is particularly relevant in Lithuania, where customers appreciate efficient and convenient customer service experiences. Another trend in the market is the integration of direct messaging advertising with social media platforms. Brands are leveraging the popularity of social media platforms in Lithuania to reach a wider audience and engage with customers in a more interactive and personalized way. Social media platforms such as Facebook Messenger and WhatsApp are increasingly being used as channels for direct messaging advertising, allowing brands to leverage the social connections and engagement of these platforms to deliver targeted messages and promotions.

Local special circumstances: Lithuania has a highly digital-savvy population, with a high level of internet penetration and smartphone usage. This creates a favorable environment for the growth of direct messaging advertising, as customers are already accustomed to using messaging platforms for communication and are receptive to receiving marketing messages through these channels. Additionally, Lithuania has a strong entrepreneurial culture, with many small and medium-sized enterprises (SMEs) actively using direct messaging advertising as a cost-effective and targeted marketing strategy.

Underlying macroeconomic factors: The growth of the Direct Messaging Advertising market in Lithuania is also influenced by underlying macroeconomic factors. Lithuania has experienced steady economic growth in recent years, which has led to increased consumer spending power and a growing middle class. This has created a larger customer base for brands to target with direct messaging advertising campaigns. Additionally, Lithuania has a favorable business environment, with low taxes and a supportive regulatory framework for digital marketing. These factors attract both domestic and international brands to invest in direct messaging advertising in the country. Overall, the Direct Messaging Advertising market in Lithuania is witnessing significant growth and development, driven by customer preferences for personalized and convenient marketing experiences, as well as the integration of chatbots and social media platforms. The local special circumstances, such as the digital-savvy population and entrepreneurial culture, further contribute to the growth of the market. The underlying macroeconomic factors, including economic growth and a favorable business environment, also play a significant role in driving the development of direct messaging advertising in Lithuania.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.