AR & VR - Lithuania
Lithuania- In Lithuania, revenue in the AR & VR market market is projected to reach US$22.9m in 2025.
- It is expected that revenue will exhibit an annual growth rate (CAGR 2025-2029) of 8.22%, leading to a projected market volume of US$31.4m by 2029.
- The largest market within this market in Lithuania is AR Software, which is anticipated to have a market volume of US$6.3m in 2025.
- While most revenue is generated the United States, in Lithuania is also expected to contribute significantly with a projected market volume of US$12.6bn in 2025.
- The number of users in the AR & VR market market in Lithuania is forecasted to reach 1.4m users by 2029.
- User penetration in Lithuania is expected to be 51.3% in 2025 and is projected to increase to 52.6% by 2029.
- Additionally, the average revenue per user (ARPU) in Lithuania is expected to amount to US$16.7.
- Lithuania is increasingly positioning itself as a hub for AR & VR innovation, driven by a burgeoning tech ecosystem and supportive government initiatives.
Definition:
Augmented reality (AR) and virtual reality (VR) make it possible to combine the real and virtual worlds. AR is generally accessed via mobile phones and primarily relies on lenses. AR effects can be created by using lenses in social media apps, for example. AR is also used for displaying digital 3D objects in our surroundings, e.g., in gaming or eCommerce apps. Meanwhile, VR technology allows users to dive into the virtual world, and, unlike AR technology, it requires a headset device which enables the creation of virtual worlds.
Structure:
The AR & VR market consists of six different markets: AR Advertising, AR Hardware, AR Software, VR Advertising, VR Hardware, and VR Software. AR Advertising covers mobile advertising that is displayed in the most prominent social media apps. AR Hardware comprises AR headsets and glasses. AR Software is divided into three different application types, namely social media, gaming, and eCommerce applications, which can be accessed via the most prominent app stores. VR Advertising covers in-game advertising as well as advertising in VR videos. VR Hardware comprises both tethered head-mounted displays (HMDs) and stand-alone HMD headsets. Lastly, VR Software covers VR games and VR videos, which require headsets.
Additional information:
The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through in-app purchases, advertising spending, and consumer spending on apps, games, and hardware such as headsets or glasses. Sales channel data shows both online and offline revenues, which include VAT. The market only displays B2C revenues and users for the above-mentioned markets and markets; B2B and B2G revenues are not included. Additional definitions for each market can be found on the respective market pages.
Market numbers for VR headsets are also featured in the Consumer Market Insights, namely in the Gaming Equipment market of the Consumer Electronics market. Unlike the VR Hardware market in the Advertising & Media Outlook, the Gaming Equipment market also covers smartphone VR devices.
Key players in the market include companies such as Meta (Oculus VR), Microsoft (HoloLens), Snap Inc. with different lenses, and Nvidia, which offers computing hardware components.
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- AR headsets and glasses, such as HoloLens
- VR headsets, such as Meta Quest
- AR apps, such as Snapchat or Pokémon Go
- VR games that can be accessed via distribution platforms such as Steam
- Apps that can be accessed via iPhones and Android phones
- Cardboard VR headsets, such as Google VR
- VR headsets for smartphones, such as Fiyapoo VR
- Apps for Android phones that are solely available in stores such as Amazon Appstore and Microsoft Store
- Apps available on other operating systems, such as Ubuntu
- In-game subscriptions, such as Google Play Pass
