Telemarketing - Lithuania | Statista Market Forecast

Ad spending in the Telemarketing market in Lithuania is forecasted to reach US$3.47m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of -1.13%, leading to a projected market volume of US$3.24m by 2030.
When compared globally, the United States is expected to generate the most ad spending (US$4.62bn in 2024).
The average ad spending per capita in the Telemarketing market is projected to be US$1.29 in Lithuania in 2024.
Lithuania's telemarketing in the advertising market is embracing personalized strategies to engage consumers effectively and drive brand awareness.

Definition:

Telemarketing refers to a type of advertising which allows for promoting products and services and conveying advertising messages through direct communication with potential customers via telephone calls. This market covers various ad spending associated with telemarketing.

Additional information:

Telemarketing comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for telemarketing advertisements
Software fees for creating and distributing telemarketing advertisements
Cellular fees

Service agencies
Consultant fees
Production costs
Design services

The Telemarketing Advertising market in Lithuania has experienced significant growth in recent years, driven by changing customer preferences and the increasing use of technology. Customer preferences in the Telemarketing Advertising market have shifted towards more personalized and targeted advertising. Customers are demanding advertisements that are relevant to their specific needs and interests, and telemarketing allows companies to deliver tailored messages directly to their target audience. Additionally, customers are increasingly using mobile devices to access information and make purchases, making telemarketing an effective way to reach them. Trends in the Telemarketing Advertising market in Lithuania include the use of data analytics and automation to improve targeting and efficiency. Companies are using advanced analytics tools to analyze customer data and identify the most effective strategies for reaching their target audience. Automation technologies are also being used to streamline the telemarketing process, reducing costs and improving productivity. Furthermore, there is a growing trend towards integrating telemarketing with other marketing channels, such as social media and email marketing, to create a more cohesive and effective advertising campaign. Local special circumstances in Lithuania have contributed to the growth of the Telemarketing Advertising market. The country has a high internet penetration rate and a tech-savvy population, making it an ideal market for digital advertising. Additionally, the relatively low cost of labor in Lithuania compared to other European countries has made it an attractive destination for companies looking to outsource their telemarketing operations. Underlying macroeconomic factors have also played a role in the development of the Telemarketing Advertising market in Lithuania. The country has experienced steady economic growth in recent years, creating a favorable business environment for companies operating in the telemarketing industry. Additionally, the government has implemented policies to attract foreign investment and promote the growth of the digital economy, further supporting the development of the Telemarketing Advertising market. Overall, the Telemarketing Advertising market in Lithuania is experiencing growth due to changing customer preferences, technological advancements, local special circumstances, and favorable macroeconomic factors. Companies in the market are adapting to these trends and leveraging new technologies to deliver personalized and targeted advertising campaigns to their customers.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.