In-App Advertising - Lithuania

Lithuania

Highlights

Ad spending in the In-App Advertising market in Lithuania is projected to reach US$55.79m in 2024.
The market is expected to show an annual growth rate (CAGR 2024-2030) of 7.70%, resulting in a projected market volume of US$87.05m by 2030.
The average ad spending per mobile internet user in the In-App Advertising market in Lithuania is projected to amount to US$24.63 in 2024.
In global comparison, most ad spending will be generated China (US$132.80bn in 2024).
In Lithuania, the In-App Advertising market is rapidly growing, driven by the country's tech-savvy population and increasing mobile app usage.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-App Advertising market in Lithuania is experiencing significant growth and development, driven by several key factors. In recent years, there has been a rapid increase in smartphone usage in the country, with a large portion of the population now relying on mobile devices for various activities. This has created a lucrative opportunity for advertisers to reach their target audience through in-app advertising.

Customer preferences: Lithuanian consumers have shown a strong preference for mobile apps, with a wide range of apps being used on a daily basis. This has led to an increase in the demand for in-app advertising, as advertisers recognize the potential to reach a captive audience within these apps. Additionally, consumers in Lithuania are becoming increasingly comfortable with targeted advertising, as long as it is relevant and non-intrusive. This has further fueled the growth of in-app advertising in the country.

Trends in the market: One of the key trends in the In-App Advertising market in Lithuania is the rise of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making it more efficient and cost-effective. This trend is driven by the increasing availability of data and advanced targeting capabilities, allowing advertisers to deliver personalized and relevant ads to their audience. Programmatic advertising is expected to continue to grow in Lithuania, as advertisers seek more efficient ways to reach their target audience. Another trend in the market is the increasing popularity of native advertising. Native ads are designed to blend seamlessly with the content of the app, providing a more engaging and less intrusive advertising experience for users. This type of advertising has gained traction in Lithuania, as advertisers recognize the importance of providing value to consumers rather than interrupting their app experience. Native advertising is expected to continue to grow in popularity, as advertisers look for ways to create more meaningful connections with their audience.

Local special circumstances: One of the unique aspects of the In-App Advertising market in Lithuania is the relatively low competition compared to other countries in the region. While neighboring countries such as Estonia and Latvia have seen a surge in in-app advertising, Lithuania is still in the early stages of development. This presents an opportunity for advertisers to establish a strong presence in the market and gain a competitive advantage. Additionally, the relatively low cost of advertising in Lithuania compared to other European countries makes it an attractive destination for advertisers looking to maximize their return on investment.

Underlying macroeconomic factors: The strong growth of the In-App Advertising market in Lithuania can be attributed to several underlying macroeconomic factors. The country has experienced steady economic growth in recent years, with a growing middle class and increasing disposable income. This has led to an increase in consumer spending, including on mobile devices and apps. Additionally, Lithuania has a highly educated population with a high level of digital literacy, making it an ideal market for in-app advertising. The combination of these factors has created a favorable environment for the growth of the In-App Advertising market in Lithuania.

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.