Web Push Advertising - EU-27

EU-27

Highlights

Ad spending in the Web Push Advertising market in EU-27 is forecasted to reach US$297.60m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 2.11%, leading to an estimated market volume of US$337.20m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market is projected to be US$0.77 in 2024.
In the EU-27, Web Push Advertising is gaining traction as companies leverage personalized messaging to engage target audiences effectively.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Web Push Advertising market in EU-27 is experiencing significant growth and development due to the increasing popularity of web push notifications as an effective marketing tool.

Customer preferences: Customers in the EU-27 region are increasingly turning to web push notifications as a convenient and non-intrusive way to receive updates and promotions from their favorite brands. Web push notifications allow businesses to reach their customers directly on their desktop or mobile devices, without the need for email addresses or phone numbers. This appeals to customers who prefer to receive targeted and personalized messages, as well as those who want to stay informed about the latest deals and offers.

Trends in the market: One of the key trends in the Web Push Advertising market in EU-27 is the growing adoption of web push notifications by e-commerce businesses. With the rise of online shopping, retailers are leveraging web push notifications to engage with their customers and drive sales. These notifications can be used to send personalized product recommendations, abandoned cart reminders, and limited-time offers, among other things. By leveraging the power of web push notifications, e-commerce businesses are able to increase customer engagement and conversion rates. Another trend in the market is the integration of web push notifications with other marketing channels. Businesses are realizing the importance of a multi-channel marketing approach and are integrating web push notifications with their email marketing, social media, and SMS campaigns. This allows them to reach their customers through multiple touchpoints and create a seamless and personalized customer experience.

Local special circumstances: The Web Push Advertising market in EU-27 is influenced by local regulations and data privacy laws. The General Data Protection Regulation (GDPR) has had a significant impact on how businesses collect and use customer data for web push notifications. Companies operating in the EU-27 region must ensure that they have proper consent from their customers before sending web push notifications and that they comply with the GDPR requirements regarding data protection and privacy.

Underlying macroeconomic factors: The growth of the Web Push Advertising market in EU-27 is also driven by the overall growth of the digital advertising industry in the region. With the increasing penetration of smartphones and internet connectivity, more people in the EU-27 region are accessing the internet and engaging with digital content. This provides businesses with a larger audience to target through web push notifications. Furthermore, the COVID-19 pandemic has accelerated the shift towards digital marketing channels, including web push notifications. With the restrictions on physical retail and the increase in online shopping, businesses have had to adapt their marketing strategies to reach customers in a digital-first environment. Web push notifications have emerged as a cost-effective and efficient way to engage with customers and drive online sales. In conclusion, the Web Push Advertising market in EU-27 is experiencing growth and development due to the increasing popularity of web push notifications as a marketing tool. Customers in the region prefer the convenience and personalization of web push notifications, while businesses are adopting this channel to engage with their customers and drive sales. Local regulations and data privacy laws, as well as underlying macroeconomic factors, are shaping the growth of this market in the EU-27 region.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.