Telemarketing - EU-27

EU-27

Highlights

Ad spending in the Telemarketing market in EU-27 is forecasted to reach US$1.36bn in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2030) of -0.41%, leading to a projected market volume of US$1.33bn by 2030.
When compared globally, the United States will generate the highest ad spending, reaching US$4.62bn in 2024.
The projected average ad spending per capita in the Telemarketing market is US$3.04 in 2024.
Telemarketing in the Advertising market in the EU-27 is increasingly leveraging data analytics to personalize campaigns and enhance customer engagement.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Telemarketing Advertising market in EU-27 has been experiencing steady growth in recent years, driven by changing customer preferences and advancements in technology.

Customer preferences: Customers in the EU-27 region have shown a growing preference for personalized and targeted advertising. They expect companies to understand their needs and provide relevant offers and promotions. Telemarketing advertising allows companies to directly reach out to potential customers and tailor their messages based on individual preferences. This personalized approach has been well-received by customers, leading to increased engagement and conversion rates.

Trends in the market: One of the key trends in the Telemarketing Advertising market in EU-27 is the adoption of advanced analytics and artificial intelligence (AI) technologies. These technologies enable companies to analyze large amounts of customer data and gain insights into their preferences and behavior. By leveraging AI algorithms, companies can create more accurate customer profiles and develop targeted marketing campaigns. This trend is expected to continue as companies seek to optimize their advertising efforts and improve the effectiveness of their telemarketing campaigns. Another trend in the market is the integration of telemarketing with other digital marketing channels. Companies are increasingly using telemarketing as part of a multi-channel marketing strategy, combining it with email marketing, social media advertising, and search engine optimization. This integrated approach allows companies to reach customers through multiple touchpoints and increase the overall effectiveness of their marketing efforts.

Local special circumstances: The Telemarketing Advertising market in EU-27 is influenced by various local circumstances. One such circumstance is the strict data protection regulations in the region, particularly under the General Data Protection Regulation (GDPR). These regulations require companies to obtain explicit consent from individuals before using their personal data for marketing purposes. As a result, companies in the EU-27 have had to adapt their telemarketing practices to ensure compliance with these regulations. This has led to a greater emphasis on obtaining consent and providing transparency in data collection and usage.

Underlying macroeconomic factors: The growth of the Telemarketing Advertising market in EU-27 is also influenced by macroeconomic factors. The region has experienced steady economic growth in recent years, leading to increased consumer spending and business investments. This favorable economic climate has provided companies with the resources to invest in telemarketing advertising and expand their customer reach. Additionally, the high smartphone penetration rate in the EU-27 region has facilitated the growth of telemarketing advertising, as it allows companies to reach customers anytime and anywhere. In conclusion, the Telemarketing Advertising market in EU-27 is developing in response to changing customer preferences, advancements in technology, and local special circumstances. Customers in the region are increasingly seeking personalized and targeted advertising, which telemarketing enables. The integration of advanced analytics and AI technologies, as well as the adoption of multi-channel marketing strategies, are key trends driving the market. Local special circumstances, such as data protection regulations, also play a significant role in shaping the market. Finally, favorable macroeconomic factors, including economic growth and high smartphone penetration, contribute to the development of the market in the EU-27 region.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.