Digital Classifieds - EU-27

EU-27

Highlights

Ad spending in the Digital Classifieds market in EU-27 is forecasted to reach US$3.30bn in 2024.
The market is expected to exhibit an annual growth rate (CAGR 2024-2030) of 0.38%, leading to a projected market volume of US$3.37bn by 2030.
When compared globally, the majority of ad spending will originate from China (US$7.66bn in 2024).
The average ad spending per internet user in the Real Estate classifieds market is estimated to be US$2.38 in 2024.
Within the Digital Classifieds market, 53% of total ad spending will come from mobile in 2030.
In the EU-27, Digital Classifieds in the Advertising market are experiencing a surge in demand for targeted online ad placements.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Classifieds market in EU-27 has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing adoption of digital platforms for buying and selling goods and services.

Customer preferences: Customers in the EU-27 are increasingly turning to digital classifieds platforms for their buying and selling needs. This shift can be attributed to several factors. Firstly, the convenience of online platforms allows customers to easily browse and search for products or services from the comfort of their own homes. Additionally, the ability to compare prices and read reviews from other users provides customers with a sense of trust and transparency in their transactions. Finally, the wide range of categories and products available on digital classifieds platforms caters to various customer needs and preferences.

Trends in the market: One of the key trends in the Digital Classifieds market in EU-27 is the rise of specialized platforms catering to specific niches. These platforms focus on specific categories such as real estate, automotive, jobs, or personal ads, providing customers with a more targeted and efficient experience. This trend can be attributed to the increasing competition in the market and the need for platforms to differentiate themselves by offering specialized services. Another trend in the market is the increasing use of mobile devices for accessing digital classifieds platforms. With the widespread adoption of smartphones and the availability of high-speed internet, customers are now able to browse and engage with these platforms on the go. This trend has led to the development of mobile apps and optimized mobile websites, providing customers with a seamless and user-friendly experience.

Local special circumstances: The Digital Classifieds market in EU-27 is characterized by a diverse range of local special circumstances. Each country within the EU-27 has its own unique market dynamics, cultural preferences, and regulatory frameworks that influence the development of the market. For example, in countries with a strong real estate market, platforms specializing in property listings may dominate the market. Similarly, countries with a high demand for automotive classifieds may see the emergence of platforms specifically catering to this sector.

Underlying macroeconomic factors: The growth of the Digital Classifieds market in EU-27 is also influenced by underlying macroeconomic factors. Factors such as GDP growth, employment rates, and disposable income levels can impact customer spending and their willingness to engage with digital classifieds platforms. Additionally, regulatory frameworks and policies related to e-commerce and online transactions can shape the competitive landscape and market dynamics within the EU-27. In conclusion, the Digital Classifieds market in EU-27 is experiencing growth due to changing customer preferences, the rise of specialized platforms, the increasing use of mobile devices, and a range of local special circumstances. These trends, along with underlying macroeconomic factors, are shaping the development of the market and providing opportunities for both customers and businesses in the EU-27.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.