Web Push Advertising - Belgium | Statista Market Forecast

Ad spending in the Web Push Advertising market in Belgium is forecasted to reach US$9.07m in 2024.
The sector is expected to display an annual growth rate (CAGR 2024-2030) of -0.61%, leading to a projected market volume of US$8.75m by 2030.
When compared globally, the United States will dominate in ad spending, reaching US$1.21bn in 2024.
The average ad spending per internet user in the Web Push Advertising market is projected to be US$0.86 in 2024 in Belgium.
Belgium's growing interest in personalized Web Push Advertising reflects a shift towards targeted digital marketing strategies in the advertising market.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

Web Push Advertising is a rapidly growing market in Belgium, driven by the increasing popularity of online advertising and the need for businesses to reach their target audience effectively.

Customer preferences: In Belgium, customers have shown a strong preference for personalized and targeted advertising. They value advertisements that are relevant to their interests and needs, and are more likely to engage with brands that deliver customized content. Web Push Advertising allows businesses to deliver personalized messages directly to their customers' devices, making it an attractive option for marketers in Belgium.

Trends in the market: One of the key trends in the Web Push Advertising market in Belgium is the adoption of mobile devices. With the majority of the population owning smartphones, businesses are increasingly focusing on mobile advertising strategies. Web Push Advertising is particularly effective on mobile devices, as it allows businesses to send push notifications directly to users' screens, capturing their attention and driving engagement. Another trend in the market is the use of data-driven advertising. Businesses in Belgium are leveraging customer data to create targeted advertising campaigns. By analyzing user behavior and preferences, businesses can deliver highly relevant and personalized advertisements through Web Push Advertising. This trend is driven by advancements in data analytics technology and the increasing availability of customer data.

Local special circumstances: Belgium has a highly connected population, with a high internet penetration rate and widespread use of smartphones. This provides businesses with a large and engaged audience for Web Push Advertising. Additionally, Belgium is home to a thriving e-commerce industry, with a significant number of consumers making online purchases. Web Push Advertising enables businesses to reach these consumers at the right time and place, driving conversions and sales.

Underlying macroeconomic factors: The growing Web Push Advertising market in Belgium is also influenced by macroeconomic factors. The country has a stable and prosperous economy, which has led to increased consumer spending and business investments. As businesses look for innovative ways to reach their target audience, Web Push Advertising offers a cost-effective and efficient solution. Furthermore, the digital advertising industry as a whole is experiencing significant growth worldwide, and Belgium is no exception to this trend. In conclusion, the Web Push Advertising market in Belgium is developing rapidly due to customer preferences for personalized and targeted advertising, the adoption of mobile devices, the use of data-driven advertising, local special circumstances such as high internet penetration and a thriving e-commerce industry, and underlying macroeconomic factors such as a stable economy and the overall growth of the digital advertising industry. Businesses in Belgium are increasingly recognizing the value of Web Push Advertising in reaching their target audience and driving engagement.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.