SMS Advertising - Belgium | Statista Market Forecast

Ad spending in the SMS Advertising market in Belgium is forecasted to reach US$2.67m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of -2.08%, leading to a projected market volume of US$2.35m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$310.40m in 2024).
The average ad spending per capita in the SMS Advertising market is projected to be US$0.23 in 2024.
Belgium's SMS advertising market is experiencing a shift towards personalized messaging to enhance customer engagement and drive higher conversion rates.

Definition:

SMS Advertising spending refers to the advertising budget that advertisers allocate to their SMS (Short Message Service) advertisements. This type of spending encompasses the budget designated to create and deliver promotional messages through text messages sent to targeted recipients’ mobile phones.

Additional information:

SMS Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for SMS advertisements
Software fees for creating and sending SMS advertisements

Service agencies
Consultant fees
Production costs
Design services

The SMS Advertising market in Belgium is experiencing significant growth and development. Customer preferences are shifting towards mobile advertising as a more effective and efficient way to reach their target audience. This trend is driven by several factors, including the increasing use of smartphones and the growing popularity of text messaging.

Customer preferences: Belgian consumers are increasingly relying on their smartphones for various activities, including communication, information retrieval, and entertainment. As a result, they are more likely to engage with SMS advertisements compared to other forms of advertising. Text messages are considered less intrusive and more convenient, as they can be easily accessed and read at any time.

Trends in the market: One of the key trends in the SMS Advertising market in Belgium is the use of personalized and targeted messages. Advertisers are leveraging customer data to create customized SMS campaigns that are tailored to individual preferences and interests. This approach increases the effectiveness of the advertisements and improves customer engagement. Another trend is the integration of SMS advertising with other marketing channels. Companies are combining SMS campaigns with social media, email marketing, and mobile apps to create a cohesive and integrated marketing strategy. This multi-channel approach allows advertisers to reach a wider audience and maximize the impact of their campaigns.

Local special circumstances: Belgium has a high mobile penetration rate, with a large percentage of the population owning a smartphone. This widespread use of mobile devices creates a favorable environment for SMS advertising. Additionally, the country has a strong culture of text messaging, with many people preferring to communicate via SMS rather than phone calls or emails.

Underlying macroeconomic factors: The growing SMS Advertising market in Belgium can also be attributed to the country's stable economy and high disposable income. As consumers have more purchasing power, businesses are investing more in advertising to capture their attention and drive sales. The relatively high GDP per capita in Belgium provides a strong foundation for the growth of the SMS Advertising market. In conclusion, the SMS Advertising market in Belgium is experiencing significant growth and development due to customer preferences for mobile advertising, the use of personalized and targeted messages, the integration of SMS advertising with other marketing channels, and the country's high mobile penetration rate and stable economy. These factors are driving the expansion of the market and creating opportunities for businesses to effectively reach and engage with their target audience.

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.