Market Insights Advertising & Media Advertising

Digital Classifieds - Belgium

Belgium

Belgium is projected to see ad spending in the Digital Classifieds market reach US$95.85m by 2024.
The expected annual growth rate (CAGR 2024-2029) is 0.29%, leading to a projected market volume of US$97.25m by 2029.
When compared globally, most ad spending will be generated China, amounting to US$7,661.00m in 2024.
The average ad spending per internet user in the General classifieds market in Belgium is projected to be US$3.14 in 2024.
By 2029, 32% of the total ad spending in the Digital Classifieds market is anticipated to be generated through mobile.
In Belgium, the Digital Classifieds market is witnessing a surge in user engagement, driving competition among platforms for innovative ad placement solutions.

Key regions: Japan, Australia, Europe, India, Germany

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Analyst Opinion

The Digital Classifieds market in Belgium has been experiencing significant growth in recent years.

Customer preferences: Belgian consumers have shown a strong preference for online platforms when it comes to buying and selling goods and services. The convenience and ease of use offered by digital classifieds platforms have made them a popular choice among consumers. Additionally, the ability to browse and compare a wide range of products and services in one place has further contributed to the popularity of these platforms.

Trends in the market: One of the key trends in the Digital Classifieds market in Belgium is the increasing adoption of mobile platforms. With the widespread use of smartphones and tablets, more and more consumers are accessing digital classifieds platforms through mobile apps. This trend has led to a shift in advertising strategies, with companies focusing on optimizing their platforms for mobile devices and developing mobile-specific features to enhance the user experience. Another trend in the market is the growing demand for niche classifieds platforms. While general classifieds platforms continue to dominate the market, there has been a rise in specialized platforms catering to specific industries or interests. These niche platforms offer targeted advertising opportunities and attract a more focused audience, making them an attractive option for businesses looking to reach a specific market segment.

Local special circumstances: Belgium's small geographical size and high population density have contributed to the success of digital classifieds platforms in the country. With a large number of potential buyers and sellers in close proximity, these platforms provide a convenient and efficient way for individuals to connect and transact. Furthermore, Belgium's multilingual population presents both challenges and opportunities for digital classifieds platforms. While the country has three official languages (Dutch, French, and German), English is also widely spoken. This linguistic diversity requires platforms to offer multilingual support and localized content to cater to the needs of different language groups.

Underlying macroeconomic factors: The strong performance of the Digital Classifieds market in Belgium can be attributed to several underlying macroeconomic factors. The country has a stable and prosperous economy, with high levels of internet penetration and disposable income. This provides a favorable environment for online transactions and supports the growth of digital classifieds platforms. Additionally, the increasing trend towards sustainability and the circular economy has also had an impact on the Digital Classifieds market in Belgium. Consumers are becoming more conscious of the environmental impact of their consumption habits and are actively seeking ways to reduce waste. Digital classifieds platforms offer a sustainable alternative to traditional retail, allowing consumers to buy and sell second-hand items, reducing the need for new production. In conclusion, the Digital Classifieds market in Belgium is experiencing strong growth due to customer preferences for online platforms, the adoption of mobile technology, the rise of niche platforms, local special circumstances, and underlying macroeconomic factors. These factors combined have created a favorable environment for the development and success of digital classifieds platforms in the country.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.