Direct Messaging Advertising - Taiwan

Ad spending in the Direct Messaging Advertising market in Taiwan is forecasted to reach US$580.30m in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 1.16%, leading to a projected market volume of US$621.70m by 2030.
Direct Mail Advertising holds the largest market share in Taiwan, with a volume of US$414.50m in 2024.
When compared globally, the United States leads in ad spending with US$29.98bn in 2024.
The average ad spending per capita in the Direct Messaging Advertising market in Taiwan is estimated to be US$24.23 in 2024.
In Taiwan, the rising popularity of Direct Messaging Advertising is reshaping the digital marketing landscape, offering highly targeted and personalized communication strategies.

Definition:

Direct Messaging Advertising refers to a type of advertising format that involves sending advertisement messages directly to individual audiences or specific target groups through private communication channels. Direct Messaging Advertising includes both traditional and digital advertising methods, such as direct mail, e-mail, SMS, web push, instant messaging, and telemarketing. This form of advertising aims to establish a personalized and direct connection with potential customers.

Structure:

Direct Messaging Advertising typically refers to advertising formats used within various messaging platforms or direct messaging channels. These formats are designed to deliver targeted advertisements directly via private communication channels such as e-mail, SMS, direct mail, web push, telemarketing, and instant messaging.

Additional information:

Direct Messaging Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

SMS advertising
Direct mail advertising
Web push advertising
Telemarketing
Instant messaging advertising
Traditional direct messaging
Digital direct messaging

Service agencies
Consultant fees
Production costs
Design services

The Direct Messaging Advertising market in Taiwan has been experiencing significant growth in recent years. Customer preferences for more personalized and targeted advertising, along with the increasing popularity of messaging apps, have contributed to this trend. Customer preferences for advertising have shifted towards more personalized and targeted messages. With the rise of digital advertising, customers have become more accustomed to receiving tailored advertisements that align with their interests and preferences. Direct messaging advertising allows companies to reach their target audience directly, providing them with relevant and personalized content. This approach not only increases the effectiveness of advertising campaigns but also enhances customer engagement and brand loyalty. Another factor driving the growth of the Direct Messaging Advertising market in Taiwan is the increasing popularity of messaging apps. Messaging apps have become an integral part of daily communication for many individuals in Taiwan. These apps provide a convenient and efficient way to stay connected with friends, family, and colleagues. As a result, they have become a fertile ground for companies to advertise their products and services. By leveraging the large user base of messaging apps, companies can reach a wide audience and promote their offerings in a more interactive and engaging manner. In addition to customer preferences and the popularity of messaging apps, there are also local special circumstances that contribute to the growth of the Direct Messaging Advertising market in Taiwan. The Taiwanese market is known for its high smartphone penetration rate and tech-savvy population. This makes it an ideal environment for the development and adoption of digital advertising strategies, including direct messaging advertising. Furthermore, the competitive nature of the market drives companies to explore new and innovative ways to reach their target audience, leading to the increased use of direct messaging advertising as a marketing tool. Underlying macroeconomic factors also play a role in the growth of the Direct Messaging Advertising market in Taiwan. The country's strong economy and stable political environment provide a favorable business environment for companies to invest in advertising and marketing activities. Additionally, the increasing disposable income of Taiwanese consumers allows them to spend more on products and services, creating opportunities for companies to advertise and promote their offerings. In conclusion, the Direct Messaging Advertising market in Taiwan is experiencing significant growth due to customer preferences for more personalized and targeted advertising, the increasing popularity of messaging apps, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, companies will need to adapt their advertising strategies to effectively reach and engage with their target audience in this digital age.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.