SMS Advertising - Taiwan | Statista Market Forecast

Ad spending in the SMS Advertising market in Taiwan is forecasted to reach US$4.47m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 1.30%, leading to a projected market volume of US$4.83m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$310.40m in 2024).
The average ad spending per capita in the SMS Advertising market is estimated to be US$0.19 in 2024.
Taiwan's SMS Advertising market is experiencing a surge in demand due to the high mobile phone penetration rate among its tech-savvy population.

Definition:

SMS Advertising spending refers to the advertising budget that advertisers allocate to their SMS (Short Message Service) advertisements. This type of spending encompasses the budget designated to create and deliver promotional messages through text messages sent to targeted recipients’ mobile phones.

Additional information:

SMS Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for SMS advertisements
Software fees for creating and sending SMS advertisements

Service agencies
Consultant fees
Production costs
Design services

The SMS Advertising market in Taiwan has been experiencing significant growth in recent years.

Customer preferences: Taiwanese consumers have shown a strong preference for mobile devices, with high smartphone penetration rates. This has led to an increase in the use of SMS as a marketing channel, as it allows businesses to reach a large audience directly on their mobile phones. Additionally, SMS advertising offers a more personal and targeted approach compared to other forms of advertising, which resonates well with Taiwanese consumers who value personalized experiences.

Trends in the market: One of the key trends in the SMS Advertising market in Taiwan is the adoption of SMS as a marketing tool by small and medium-sized enterprises (SMEs). As SMS advertising is relatively affordable compared to other forms of marketing, it has become an attractive option for SMEs with limited marketing budgets. This trend has contributed to the overall growth of the SMS Advertising market in Taiwan. Another trend in the market is the integration of SMS advertising with other digital marketing channels. Businesses in Taiwan are increasingly using SMS in combination with email marketing, social media advertising, and other digital channels to create integrated marketing campaigns. This allows them to reach their target audience through multiple touchpoints and increase the effectiveness of their marketing efforts.

Local special circumstances: Taiwan has a highly connected population, with a strong internet infrastructure and widespread internet usage. This has created a favorable environment for the growth of digital marketing channels, including SMS advertising. Additionally, the Taiwanese government has implemented regulations to protect consumer privacy and prevent spam messages, which has helped to build consumer trust in SMS advertising.

Underlying macroeconomic factors: The strong economic growth in Taiwan has contributed to the growth of the SMS Advertising market. As the economy continues to expand, businesses are looking for effective ways to reach their target audience and drive sales. SMS advertising provides a cost-effective solution for businesses to promote their products and services, making it an attractive option in a competitive market. In conclusion, the SMS Advertising market in Taiwan is experiencing significant growth due to customer preferences for mobile devices, the adoption of SMS advertising by SMEs, the integration of SMS with other digital marketing channels, the favorable local circumstances, and the underlying macroeconomic factors. This growth is expected to continue as businesses in Taiwan recognize the effectiveness and affordability of SMS advertising in reaching their target audience.

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.