Cinema Advertising - MENA

MENA

Highlights

In MENA, ad spending in the Cinema Advertising market market is projected to reach US$101.10m in 2024.
Ad spending is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.41%, which will lead to a projected market volume of US$137.90m by 2029.
Although most revenue will be generated the United States, the Cinema Advertising market market in MENA is also set to grow significantly.
By 2029, the number of viewers in the Cinema Advertising market market in MENA is expected to amount to 61.5m users.
The average ad spending per viewer in the Cinema Advertising market market in MENA is projected to amount to US$1.87 in 2024.
Cinema advertising in MENA is increasingly leveraging innovative digital formats to engage younger audiences seeking immersive experiences in entertainment.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Advertising market in MENA is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, and local special circumstances.

Customer preferences: Customers in MENA are increasingly seeking unique and immersive experiences, and cinema advertising provides an opportunity to engage with audiences in a captivating and memorable way. With the rise of digital technology, customers are also becoming more receptive to interactive and personalized advertising content.

Trends in the market: One of the key trends in the Cinema Advertising market in MENA is the increasing adoption of digital advertising platforms. Digital screens in cinemas allow for dynamic and targeted advertising, enabling advertisers to reach specific audience segments with tailored messages. This trend is driven by the growing availability of digital infrastructure in cinemas across the region. Another trend is the integration of cinema advertising with social media and online platforms. Advertisers are leveraging the power of social media to amplify the reach and impact of their cinema campaigns. By creating engaging and shareable content, advertisers can extend the reach of their campaigns beyond the cinema screen and create a buzz among online communities.

Local special circumstances: MENA is a diverse region with a rich cultural heritage, and advertisers need to take into account the local customs and traditions when designing cinema advertising campaigns. Advertisements that respect cultural sensitivities and align with local values are more likely to resonate with the audience and drive positive brand perception. Furthermore, the MENA region has a large youth population who are avid cinema-goers. This presents a significant opportunity for advertisers to target this demographic through cinema advertising. By creating content that appeals to the interests and aspirations of the youth, advertisers can establish a strong connection with this influential consumer segment.

Underlying macroeconomic factors: The MENA region is experiencing economic growth and urbanization, which is driving the expansion of the cinema industry. As more cinemas are being built and existing ones are being upgraded, the potential reach of cinema advertising is expanding. This growth is supported by increasing disposable incomes and a growing middle class in the region. Additionally, the MENA region is known for its vibrant and diverse film industry, with a number of internationally acclaimed films being produced in the region. This has led to a rise in the popularity of local cinema, creating opportunities for advertisers to align their brands with popular films and engage with a captive audience. In conclusion, the Cinema Advertising market in MENA is witnessing growth and development driven by changing customer preferences, emerging trends in the market, and local special circumstances. By understanding and adapting to these factors, advertisers can effectively leverage cinema advertising to engage with audiences in a meaningful and impactful way.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.