Productivity Software - Eastern Asia

Eastern Asia

Revenue in the Productivity Software market is projected to reach US$4.51bn in 2024.
Office Software dominates the market with a projected market volume of US$1.67bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.04%, resulting in a market volume of US$4.89bn by 2028.
In global comparison, most revenue will be generated in the United States (US$40,000.00m in 2024).

Key regions: South Korea, Netherlands, United States, Canada, United Kingdom

Definition:

The Productivity Software market covers software applications that are designed to support individuals and organizations in increasing their efficiency and effectiveness in carrying out their tasks. This market includes applications ranging from common office software to complex creative software applications that are used for both personal and business purposes.

Products in the Productivity Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Productivity Software market contains five markets that are based on the functionality of the software:

Administrative Software refers to software applications that are used to manage various administrative tasks and processes within an organization.
Collaboration Software refers to software applications that are used to facilitate communication and collaboration among teams and individuals within an organization.
Office Software refers to software applications that are used for productivity and work-related tasks in an office environment.
Creative Software refers to software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing.
Construction and Design Software refers to software applications in the areas such as Computer-Aided Design (CAD), Manufacturing (CAM), and Product Lifecycle Management (PLM).

Additional Information:

The Productivity Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Zoom, Adobe, SAP, and Dassault Systems.

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Market

Region

Region comparison

Currency

Analyst Opinion

The popularity of Productivity Software has been on the rise in Eastern Asia, with a significant increase in demand over the past few years.

Customer preferences: Customers in Eastern Asia have shown a preference for Productivity Software that is user-friendly, efficient, and provides a wide range of features. The software that offers cloud-based solutions and mobile support has been particularly popular among customers in the region.

Trends in the market: The Productivity Software market in China has been growing at a rapid pace, with an increasing number of businesses adopting cloud-based solutions. The demand for software that can integrate with other business applications has also been on the rise. In Japan, there has been a growing interest in productivity software that is designed specifically for mobile devices. South Korea has seen a surge in demand for software that can help businesses manage their remote workforce more efficiently.

Local special circumstances: In China, the government has been promoting the use of cloud-based solutions, which has led to an increase in demand for Productivity Software that offers cloud-based services. In Japan, the aging population has led to a growing demand for software that is easy to use and can be accessed on mobile devices. South Korea has a highly competitive business environment, which has led to an increased demand for software that can help businesses stay ahead of the competition.

Underlying macroeconomic factors: The rapid growth of the Productivity Software market in Eastern Asia can be attributed to several underlying macroeconomic factors. The growing adoption of cloud-based solutions has been driven by the region's increasing internet penetration and the need for businesses to reduce their IT infrastructure costs. The rise of mobile devices has also played a significant role in the growth of the market, as businesses seek to provide their employees with the flexibility to work from anywhere. Additionally, government initiatives aimed at promoting the use of technology in businesses have also contributed to the growth of the market.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.