Enterprise Software - Eastern Asia

Eastern Asia

Revenue in the Enterprise Software market is projected to reach US$16.88bn in 2024.
Customer Relationship Management Software dominates the market with a projected market volume of US$5.10bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.49%, resulting in a market volume of US$20.90bn by 2028.
The average Spend per Employee in the Enterprise Software market is projected to reach US$21.33 in 2024.
In global comparison, most revenue will be generated in the United States (US$147.60bn in 2024).

Key regions: Germany, United States, Canada, Netherlands, France

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Analyst Opinion

The Enterprise Software market in Eastern Asia has been experiencing steady growth in recent years, driven by a combination of customer preferences, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in Eastern Asia are increasingly demanding software solutions that are tailored to their specific needs and offer a high degree of flexibility and scalability. This has led to a rise in demand for cloud-based software solutions, which allow users to access their data and applications from anywhere, at any time. Additionally, customers are looking for software solutions that are easy to use and integrate with other systems, which has led to a rise in demand for software-as-a-service (SaaS) solutions.

Trends in the market: China, Japan, and South Korea are the three largest markets for Enterprise Software in Eastern Asia, and each country has its own unique trends and developments. In China, the government's "Made in China 2025" initiative has led to a surge in demand for software solutions that can help automate and streamline manufacturing processes. In Japan, there is a growing trend towards the adoption of artificial intelligence (AI) and machine learning (ML) technologies in the enterprise software space. Finally, in South Korea, there is a strong focus on cybersecurity and data protection, which has led to a rise in demand for security-focused software solutions.

Local special circumstances: Each country in Eastern Asia has its own unique set of circumstances that are driving the growth of the Enterprise Software market. In China, a large and rapidly growing middle class is driving demand for innovative software solutions that can help improve productivity and efficiency. In Japan, an aging population and a shrinking workforce are creating a need for software solutions that can automate and streamline business processes. Finally, in South Korea, a highly developed IT infrastructure and a tech-savvy population are driving demand for cutting-edge software solutions.

Underlying macroeconomic factors: The Enterprise Software market in Eastern Asia is also being driven by a number of underlying macroeconomic factors. These include strong economic growth, increasing levels of foreign investment, and a growing emphasis on innovation and technology. Additionally, government policies and initiatives are playing a key role in driving the growth of the market, with many countries in the region offering incentives for companies to invest in new technologies and software solutions.In conclusion, the Enterprise Software market in Eastern Asia is being driven by a combination of customer preferences, local special circumstances, and underlying macroeconomic factors. While each country in the region has its own unique trends and developments, the overall outlook for the market is positive, with continued growth expected in the coming years.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.