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Key regions: United Kingdom, Australia, United States, France, Germany
The demand for collaboration software in Eastern Asia has been on the rise in recent years.
Customer preferences: Customers in Eastern Asia have shown a preference for collaboration software that is easy to use and can be integrated with other business tools. They also value software that offers real-time communication and collaboration features, as well as those that prioritize data security and privacy.
Trends in the market: In Japan, the collaboration software market has seen a shift towards cloud-based solutions, as companies seek to reduce costs and improve scalability. The market in China, on the other hand, has been dominated by local providers such as Tencent and Alibaba, who have leveraged their existing user base to gain market share. South Korea has seen an increase in demand for remote collaboration tools, as companies adapt to the new normal of remote work.
Local special circumstances: Eastern Asia is a diverse region with unique cultural and linguistic differences, which has led to the development of collaboration software that caters to local needs. For instance, in China, the use of messaging apps such as WeChat and DingTalk for business communication is more common than in other countries in the region. In Japan, there is a strong emphasis on privacy, which has led to the development of software that prioritizes data security.
Underlying macroeconomic factors: Eastern Asia is home to some of the world's largest economies, including China, Japan, and South Korea. The region's strong economic growth has led to increased investment in technology, including collaboration software. Additionally, the rise of remote work due to the COVID-19 pandemic has accelerated the adoption of collaboration software in the region, as companies seek to maintain productivity while employees work from home.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)