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Software - Eastern Asia

Eastern Asia
  • In Eastern Asia, the projected revenue in the Software market is estimated to reach US$39.51bn in 2024.
  • The market segment dominated by Enterprise Software is expected to have a projected market volume of US$16.76bn in the same year.
  • Looking ahead, the revenue is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 4.09%, leading to a market volume of US$48.29bn by 2029.
  • When compared globally, United States is forecasted to generate the highest revenue of US$363.40bn in 2024 in the Software market.
  • In the Eastern Asian software market, Japan's strong focus on innovation has propelled it to the forefront of cutting-edge software development.

Definition:

In general, software is defined as a set of instructions written as programming code to execute specific tasks on a computing device. The Software market covers a wide range of software products and solutions that are publicly sold by various companies. Most software solutions in this market are designed for professional use, but some can also be suitable for personal use. They can also range from basic productivity tools such as word processors and spreadsheets to complex software solutions such as project management tools, graphic design software, and enterprise resource planning software.

Products in the Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The market contains four markets that are based on the functionality of the software:

  • Productivity Software refers to application software that supports activities such as producing documents, spreadsheets, drawings, and presentations. This market includes Administrative Software, Collaboration Software, Office Software, Creative Software, and Construction and Design Software.
  • Enterprise Software refers to all software that supports essential large-scale business activities such as enterprise resource management, customer management, and supply chain activities. This market includes Enterprise Resource Planning Software, Customer Relationship Management Software, Business Intelligence Software, Supply Chain Management Software, Content Management Software, and Other Enterprise Software.
  • Application Development Software refers to software and tools that help the overall application development process.
  • System Infrastructure Software refers to software that provides the base framework for operating and managing organizational processes and services on hardware devices.

Additional Information:

The Software market comprises revenue and revenue change as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Adobe, SAP, Oracle, and Salesforce.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Productivity software, such as Microsoft, Adobe, and Zoom
  • Enterprise software, such as Oracle, SAP, and ServiceNow
  • Application development software, such as Amazon Web Services (AWS), Squarespace, and Visual Studio
  • System Infrastructure Software, such as Cisco, Gen Digital, and McAfee

Out-Of-Scope

  • PC and gaming software, such as NVIDIA Corporation, Improbable, and Plug In Digital
  • Social networking, such as Facebook, Yammer, Twitter, and Zimbra
  • Free of charge software, such as Airtable, Anaplan, and BlackLine
  • Custom made applications, such as Sphinx Solutions, CHI Software, and Intellectsoft
Software: market data & analysis  - Cover

Market Insights report

Software: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Jul 2024

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The demand for software in Eastern Asia has been on the rise in recent years, driven by a growing tech-savvy population and increasing digitalization across industries.

    Customer preferences:
    Customers in Eastern Asia are increasingly looking for software solutions that are user-friendly, efficient, and offer seamless integration with other technologies. In addition, there is a growing demand for software that can be accessed via mobile devices, as the use of smartphones and tablets continues to rise in the region.

    Trends in the market:
    In China, the software market is dominated by domestic players such as Tencent and Alibaba, who have been able to leverage their large user base to offer a range of software solutions from social media to e-commerce. In Japan, there has been a shift towards cloud-based software solutions, as companies look to reduce costs and increase flexibility. South Korea has emerged as a hub for gaming software, with companies such as Nexon and NCSoft leading the way in the development of online games.

    Local special circumstances:
    One of the key drivers of the software market in Eastern Asia is the region's large and growing middle class, who are increasingly looking to adopt new technologies and services. In addition, the region's highly competitive business environment has led to a focus on innovation and efficiency, with companies looking to gain a competitive edge through the use of software solutions.

    Underlying macroeconomic factors:
    The growth of the software market in Eastern Asia is also being supported by favorable macroeconomic conditions, including strong economic growth, rising disposable incomes, and increasing investment in technology infrastructure. In addition, government initiatives aimed at promoting digitalization and innovation are helping to drive the development of the software market in the region.

    Global Comparison

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Sources: Statista Market Insights, Financial Statements of Key Players, National statistical offices

    Methodology

    Data coverage:

    The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

    Modeling approach / Market size:

    Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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    Software development - statistics & facts

    Imagine a world without the apps you use daily, the games you enjoy, or the websites you rely on. Software development is the invisible hand behind this digital magic, transforming ideas into the tools that shape our lives. Software development is the process of creating, designing, deploying, and supporting software. It includes all the computer activities between the software's conception and final manifestation.

    These activities are planned and put into stages in a logical order, a process known as the software development life cycle (SDLC) or software development. The SDLC often includes six stages: requirement analysis, design, development, testing, implementation, documentation, and evolution. Programming languages such as JavaScript and C++ are used to create software, with JavaScript being the most popular programming language in 2023 and used by roughly 65 percent of software developers.

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