Other Enterprise Software - Morocco

In 2024, the Other Enterprise Software market in Morocco is expected to generate revenue of US$24.40m.
Looking ahead, the market is projected to grow at an annual growth rate of 1.90% (CAGR 2024-2029), reaching a market volume of US$26.81m by 2029.
Furthermore, the average Spend per Employee in the Other Enterprise Software market in Morocco is projected to reach US$1.90 in 2024.
In a global context, United States is anticipated to generate the highest revenue in the Other Enterprise Software market, with a projected revenue of US$32.46bn in 2024.
Morocco's Other Enterprise Software market is witnessing a surge in demand, driven by the country's growing focus on digital transformation and innovation.

Definition:

The Other Enterprise Software market covers aggregated revenues for the types of enterprise software that are not specifically mentioned in the other subsegments Enterprise software segment. These include, for example, Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Products in the Other Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Other Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include SAP, Oracle, Atlassian, and ServiceNow.

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Content applications, such as Adobe Experience Manager, Semrush, and HubSpot
Performance management applications, such as PerformYard, Workday, and Monday
Workforce management software, such as ADP Workforce Now, BambooHR, and Zoho People

Enterprise resource planning software, such as Odoo, SAP Business One, NetSuite, and Microsoft Dynamics 365
Customer relationship management software, such as Salesforce Sales Cloud, Monday sales CRM, and HubSpot CRM
Business intelligence software, such as Toast, Heap, and insightsoftware
Supply chain management software, such as Anvyl, Tada, and Magaya Supply Chain
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The Other Enterprise Software market in Morocco is experiencing significant growth in recent years.

Customer preferences: Moroccan businesses are increasingly adopting Other Enterprise Software solutions to streamline their processes and improve efficiency. This is particularly true for small and medium-sized enterprises (SMEs) that are looking for cost-effective solutions to manage their operations. Additionally, the growing trend of remote work and digitalization has led to an increased demand for cloud-based Other Enterprise Software solutions.

Trends in the market: One of the major trends in the Other Enterprise Software market in Morocco is the adoption of Software as a Service (SaaS) solutions. SaaS solutions offer a cost-effective and scalable alternative to traditional on-premises software. This trend is particularly popular among SMEs that do not have the resources to invest in expensive IT infrastructure. Another trend is the increasing demand for mobile-friendly Other Enterprise Software solutions. With the growing use of smartphones and tablets, businesses are looking for software that can be accessed from anywhere, at any time, and on any device.

Local special circumstances: Morocco has a large and growing technology sector that is driving the adoption of Other Enterprise Software solutions. The Moroccan government has also launched several initiatives to promote the development of the technology sector, including tax incentives and subsidies for startups. Additionally, Morocco has a young and tech-savvy population that is eager to embrace new technologies.

Underlying macroeconomic factors: Morocco's economy has been growing steadily in recent years, with a focus on diversifying its economy beyond traditional sectors such as agriculture and tourism. The government has made significant investments in infrastructure, including high-speed internet and fiber optic networks, which have helped to drive the adoption of Other Enterprise Software solutions. Additionally, Morocco's strategic location between Europe and Africa makes it an attractive destination for businesses looking to expand their operations in the region.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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