Public Cloud - Morocco

Morocco

Revenue in the Public Cloud market is projected to reach US$558.70m in 2024.
Infrastructure as a Service dominates the market with a projected market volume of US$186.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.33%, resulting in a market volume of US$1,352.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$43.38 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud Market in Morocco is experiencing rapid growth, driven by the increasing adoption of digital technologies, rising awareness of the benefits of online services, and the convenience offered by cloud solutions. The market is expected to continue growing at a considerable rate due to the demand for Infrastructure, Platform, Software, Business Process, and Desktop as a Service. Factors such as cost-effectiveness, scalability, and flexibility are contributing to the market's expansion.

Customer preferences: As the use of technology and digital solutions continues to grow in Morocco, there is a noticeable shift towards reliance on public cloud services. This can be attributed to the increasing demand for remote work and collaboration tools, as well as the need for secure and reliable data storage and management. Additionally, there is a growing preference for subscription-based models and pay-per-use options, as consumers prioritize cost-efficiency and flexibility. This trend is further driven by the country's young and tech-savvy population, who are more likely to embrace innovation and adapt to changing lifestyles and work dynamics.

Trends in the market: In Morocco, the Public Cloud Market is experiencing a surge in demand for cloud-based services, driven by the country's growing digital economy and increasing adoption of digital technologies by businesses. This trend is expected to continue in the coming years, as more companies realize the benefits of using cloud computing for cost savings, scalability, and agility. This shift towards cloud-based solutions also presents opportunities for local cloud service providers and international players looking to enter the Moroccan market. However, it also poses challenges for traditional IT companies, who may need to adapt their business models to stay relevant in the evolving landscape of the Public Cloud Market in Morocco.

Local special circumstances: In Morocco, the Public Cloud Market is experiencing significant growth due to the country's strategic location between Europe, Africa, and the Middle East. This has led to an increase in demand for cloud services from international companies looking to expand their presence in the region. Additionally, the government has implemented policies to promote digital transformation, creating a favorable environment for the adoption of cloud computing. Cultural factors, such as the country's strong entrepreneurial spirit and growing tech-savvy population, also contribute to the market's growth. Furthermore, Morocco's stable political climate and supportive regulatory framework make it an attractive destination for foreign investments in the public cloud sector.

Underlying macroeconomic factors: The Public Cloud Market in Morocco is heavily influenced by macroeconomic factors such as technological advancements, government policies, and investment in digital infrastructure. The country's strong commitment to digital transformation and its strategic location as a gateway to Africa make it an attractive market for cloud computing. Furthermore, Morocco's stable economic growth, favorable regulatory environment, and increasing adoption of digital technologies in various industries are driving the demand for public cloud services. As the country continues to invest in digital infrastructure and promote a business-friendly environment, the Public Cloud Market in Morocco is expected to experience significant growth in the coming years.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.