Enterprise Software - Morocco

Morocco

In 2024, the projected revenue in the Enterprise Software market in Morocco is expected to reach US$153.00m.
The dominant player in this market segment is Customer Relationship Management Software, which is projected to have a market volume of US$46.66m in 2024.
Looking ahead, the revenue is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 6.97%, resulting in a market volume of US$214.30m by 2029.
When it comes to the average spend per employee in the Enterprise Software market, it is projected to reach US$11.88 in 2024.
In a global context, United States is expected to generate the highest revenue, amounting to US$150.50bn in 2024.
Morocco's enterprise software market is experiencing significant growth, driven by increased digital transformation initiatives across industries.

Key regions: France, United Kingdom, Australia, Canada, South Korea

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
AI Development Tool Software refers to a specialized category of software designed to facilitate the creation, testing, deployment, and management of artificial intelligence (AI) models and applications.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Analyst Opinion

As the demand for digital transformation increases, the Enterprise Software market in Morocco is experiencing growth and innovation.

Customer preferences: Moroccan businesses are increasingly recognizing the importance of digitalization and the need for Enterprise Software solutions to improve efficiency and productivity. Cloud-based software solutions are gaining popularity due to their flexibility and scalability. Additionally, there is a growing demand for software solutions that provide real-time data analytics and insights to help businesses make informed decisions.

Trends in the market: The Enterprise Software market in Morocco is experiencing a shift towards industry-specific solutions. Businesses are looking for software solutions that are tailored to their specific needs and requirements. There is also an increasing demand for software solutions that can be integrated with existing systems to improve the overall efficiency of business operations. Artificial intelligence and machine learning are also emerging trends in the market, with businesses looking for software solutions that can automate repetitive tasks and improve decision-making processes.

Local special circumstances: Morocco's strategic location and stable political environment make it an attractive destination for foreign investors. The government has implemented several initiatives to promote the growth of the technology sector, including tax incentives and the establishment of technology parks. Additionally, the country's young and tech-savvy population is driving the demand for digital solutions, further contributing to the growth of the Enterprise Software market.

Underlying macroeconomic factors: Morocco's economy is diversifying, with a focus on developing the technology sector. The government is investing heavily in infrastructure and education to support the growth of the technology sector. Additionally, the country's proximity to Europe and Africa makes it an attractive destination for businesses looking to expand their operations. The COVID-19 pandemic has also accelerated the adoption of digital solutions, further driving the growth of the Enterprise Software market in Morocco.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.