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Business Intelligence Software - Morocco

Morocco

The revenue in the Business Intelligence Software market in Morocco is estimated to reach US$14.57m in 2024.
It is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.10%, leading to a market volume of US$19.59m by 2029.
The average spend per employee in the Business Intelligence Software market is projected to reach US$1.13 in 2024.
When compared globally, United States is anticipated to generate the highest revenue, amounting to US$13,960.00m in 2024.
The demand for Business Intelligence Software in Morocco is rapidly increasing as companies strive to gain competitive advantage through data-driven decision making.

Key regions: United States, France, Germany, South Korea, Canada

Market

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Currency

Analyst Opinion

The demand for business intelligence software in Morocco has been steadily increasing in recent years.

Customer preferences: Moroccan businesses are becoming more data-driven and are recognizing the importance of using business intelligence software to gain insights into their operations. They are looking for software that is easy to use and provides real-time data analysis. Additionally, there is a growing preference for cloud-based solutions as they offer greater flexibility and cost savings.

Trends in the market: One of the key trends in the Moroccan business intelligence software market is the increasing adoption of predictive analytics. Businesses are using predictive analytics to forecast future trends and make data-driven decisions. Another trend is the integration of artificial intelligence and machine learning into business intelligence software. This allows for more accurate and efficient data analysis.

Local special circumstances: Morocco has a growing startup ecosystem, and many of these startups are focused on developing innovative business intelligence software solutions. Additionally, the Moroccan government has been actively promoting the use of technology in business, which has helped to drive demand for business intelligence software.

Underlying macroeconomic factors: Morocco has experienced steady economic growth in recent years, which has led to increased investment in technology. The country has also made significant investments in its telecommunications infrastructure, which has helped to improve internet connectivity and increase access to cloud-based solutions. Additionally, Morocco has a young and tech-savvy population, which has helped to drive demand for business intelligence software.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.