Customer Relationship Management Software - Kazakhstan

In 2024, the projected revenue for the Customer Relationship Management Software market in Kazakhstan is expected to reach US$87.76m.
This market segment is anticipated to demonstrate an annual growth rate of 10.14% from 2024 to 2029, resulting in a market volume of US$142.20m by 2029.
Moreover, the average Spend per Employee in the Customer Relationship Management Software market is projected to reach US$8.65 in 2024.
When compared globally, United States is expected to generate the highest revenue, with an estimated amount of US$45.11bn in 2024.
The demand for Customer Relationship Management software in Kazakhstan has been steadily increasing due to the country's growing emphasis on enhancing customer experience and improving business efficiency.

Definition:

The Customer Relationship Management Software market covers software applications that support organizations in managing their interactions with customers, clients, and prospects. These applications help organizations during the entire life cycle of a customer including sales, marketing, customer services, and contact center to improve their customer engagement, increase customer loyalty, and grow their business.

Products in the Customer Relationship Management Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Customer Relationship Management Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include Salesforce, SAP, Adobe, and Oracle.

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Sales applications, such as Zendesk Sell, LinkedIn Sales Navigator, and HubSpot Sales
Marketing applications, such as Keap, ActiveCampaign, and Constant Contact
Contact center applications, such as CloudTalk, Google Cloud Contact Center AI, and Talkdesk
Customer service applications, such as Zendesk, Freshdesk, and Salesforce

CRM analytics, such as Tableau, Microsoft Power BI, and SAS Customer Intelligence
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The Customer Relationship Management Software market in Kazakhstan has been experiencing steady growth in recent years.

Customer preferences: Kazakhstan's business landscape is dominated by small and medium-sized enterprises, which have been increasingly adopting CRM software to improve their customer relations and streamline their operations. Additionally, the rise of e-commerce and online businesses has further fueled the demand for CRM software in the country.

Trends in the market: One of the key trends in the CRM software market in Kazakhstan is the growing popularity of cloud-based solutions. Cloud-based CRM software offers businesses greater flexibility and scalability, as well as reduced maintenance costs. Another trend is the integration of artificial intelligence and machine learning capabilities into CRM software, which allows for more personalized customer interactions and more efficient data analysis.

Local special circumstances: Kazakhstan's economy is heavily reliant on the oil and gas industry, which has been experiencing a downturn in recent years due to falling global oil prices. As a result, many businesses in the country have been seeking to diversify their revenue streams and improve their operational efficiency, leading to increased demand for CRM software.

Underlying macroeconomic factors: Kazakhstan has been undergoing a process of economic modernization and diversification in recent years, with a focus on developing the country's non-oil sectors. This has led to increased investment in technology and innovation, and has created a favorable environment for the growth of the CRM software market. Additionally, Kazakhstan's strategic location at the crossroads of Europe and Asia has made it an attractive destination for foreign investors, further driving the growth of the country's technology sector.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

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These activities are planned and put into stages in a logical order, a process known as the software development life cycle (SDLC) or software development. The SDLC often includes six stages: requirement analysis, design, development, testing, implementation, documentation, and evolution. Programming languages such as JavaScript and C++ are used to create software, with JavaScript being the most popular programming language in 2023 and used by roughly 65 percent of software developers.