Public Cloud - Kazakhstan

Kazakhstan

Revenue in the Public Cloud market is projected to reach US$853.30m in 2024.
Software as a Service dominates the market with a projected market volume of US$308.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.87%, resulting in a market volume of US$2,025.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$84.12 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in Kazakhstan is experiencing substantial growth, driven by increasing adoption of digital technologies and rising awareness of the convenience offered by online services. This growth is also influenced by factors such as the availability of various sub-markets, including Infrastructure, Platform, Software, Business Process, and Desktop as a Service. The market's growth rate is impacted by the growing demand for cost-effective and scalable solutions in the country.

Customer preferences: As the demand for digital transformation and remote work continues to rise in Kazakhstan, there has been a noticeable shift towards utilizing public cloud services. This is largely driven by the country's growing tech-savvy population and the need for efficient and cost-effective solutions. Additionally, the pandemic has accelerated the adoption of public cloud services as businesses and individuals seek to stay connected and productive from remote locations. This trend is expected to continue, with more companies and individuals opting for cloud-based solutions for their everyday needs.

Trends in the market: In Kazakhstan, the Public Cloud Market is experiencing a notable trend towards increased adoption of cloud services by businesses of all sizes. This is driven by the government's push for digitalization and the growing demand for cost-effective and scalable solutions. Additionally, there is a rise in the use of hybrid cloud solutions, combining public and private clouds for enhanced data security and flexibility. These trends signal a shift towards a more technology-driven economy in Kazakhstan, with potential implications for industry stakeholders such as increased competition and the need for specialized cloud services. As these trends continue to evolve, we can expect to see further growth in the Public Cloud Market and an increased reliance on cloud technology in various industries in Kazakhstan.

Local special circumstances: In Kazakhstan, the Public Cloud Market is experiencing growth due to the country's increasing digitalization efforts and adoption of cloud-based technologies. The government has implemented initiatives to promote digital transformation, leading to a rise in demand for cloud services. Additionally, the country's geographical location between Europe and Asia makes it a strategic location for data centers, attracting foreign investments. The unique blend of Eastern and Western cultures in Kazakhstan also influences the market, with a growing preference for Western cloud providers.

Underlying macroeconomic factors: The growth of the Public Cloud Market in Kazakhstan is heavily influenced by macroeconomic factors such as government initiatives to promote digitalization, increasing demand for cost-effective storage and computing solutions, and growing investments in IT infrastructure. Favorable economic conditions and government support for digital transformation are driving the adoption of public cloud services in the country. Additionally, the increasing trend of remote work and the need for secure and scalable data storage solutions are further propelling the growth of the public cloud market in Kazakhstan.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.