Enterprise Software - Kazakhstan

Kazakhstan

Revenue in the Enterprise Software market is projected to reach US$301.20m in 2024.
Customer Relationship Management Software dominates the market with a projected market volume of US$87.76m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.94%, resulting in a market volume of US$402.00m by 2029.
The average Spend per Employee in the Enterprise Software market is projected to reach US$29.69 in 2024.
In global comparison, most revenue will be generated in the United States (US$150.50bn in 2024).

Key regions: France, United Kingdom, Australia, Canada, South Korea

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Market

Region

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Currency

Analyst Opinion

Enterprise software has become an essential part of businesses worldwide. In Kazakhstan, the Enterprise Software market has been developing at a steady pace.

Customer preferences: Kazakhstan, being a developing country, has been transitioning towards digitalization. As a result, businesses have been looking for software solutions that can help them streamline their operations and improve efficiency. Cloud-based software solutions have gained popularity due to their flexibility and cost-effectiveness. Additionally, businesses in Kazakhstan have been looking for software solutions that can help them comply with local regulations.

Trends in the market: The Enterprise Software market in Kazakhstan has been witnessing a trend towards industry-specific software solutions. Businesses have been looking for software that can cater to their specific needs and requirements. For instance, the healthcare industry has been looking for software solutions that can help them manage patient data and comply with local regulations. Similarly, the manufacturing industry has been looking for software that can help them manage their supply chain and inventory.Another trend in the Enterprise Software market in Kazakhstan has been the adoption of artificial intelligence (AI) and machine learning (ML) technologies. These technologies have been used to develop software solutions that can automate repetitive tasks and improve decision-making processes. For instance, businesses have been using AI-powered chatbots to improve customer service and reduce response times.

Local special circumstances: Kazakhstan has a unique business environment that has influenced the Enterprise Software market in the country. One of the major factors is the country's geography. Kazakhstan is the ninth-largest country in the world, and its vast size has created logistical challenges for businesses. As a result, businesses have been looking for software solutions that can help them manage their operations remotely.Another factor that has influenced the Enterprise Software market in Kazakhstan is the country's language. Kazakh and Russian are the two official languages of the country, and businesses have been looking for software solutions that can support both languages.

Underlying macroeconomic factors: The Enterprise Software market in Kazakhstan has been influenced by the country's economic growth. Kazakhstan has been experiencing steady economic growth over the past few years, and this has led to an increase in the number of small and medium-sized businesses. These businesses have been looking for software solutions that can help them manage their operations efficiently.Additionally, the government of Kazakhstan has been promoting digitalization as part of its efforts to modernize the country's economy. This has created opportunities for software vendors to offer their solutions to businesses in the country. Furthermore, the government has been investing in infrastructure development, which has improved internet connectivity in the country. This has made it easier for businesses to adopt cloud-based software solutions.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.