Creative Software - Kazakhstan | Statista Market Forecast

In Kazakhstan, the Creative Software market is expected to witness a significant increase in revenue, with projections indicating that it will reach US$10.08m by 2024.
Furthermore, the market is anticipated to display a compound annual growth rate (CAGR 2024-2029) of 3.02%, leading to a market volume of US$11.70m by 2029.
When compared on a global scale, it is noteworthy that United States is projected to generate the highest revenue, amounting to US$4.93bn in 2024.
Kazakhstan's creative software market is experiencing a surge in demand as local artists and designers embrace digital tools for their creative projects.

Definition:

The Creative Software market covers software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing and are used for content creation, design, and media production.

Products in the Creative Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Creative Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G).

Key players in this market include Adobe and Corel.

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Sound & video recording software, such as OBS Studio, Camtasia, and Riverside
Image & video editing software, such as Adobe Premiere Pro, DaVinci Resolve, and Final Cut Pro

Free-of-charge software, such as Airtable, Anaplan, and BlackLine
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The Creative Software market in Kazakhstan has been experiencing steady growth in recent years, with a growing number of consumers showing interest in these products.

Customer preferences: Kazakhstan's population has been increasingly interested in creative software products, such as graphic design, video editing, and animation software. This is in line with the global trend of individuals and businesses looking for ways to enhance their online presence and create engaging content. Additionally, the rise of social media platforms has created a need for visually appealing content, further fueling the demand for creative software.

Trends in the market: One of the main trends in the Creative Software market in Kazakhstan is the shift towards cloud-based solutions. This trend is in line with the global shift towards cloud-based software and services, which offer increased flexibility and accessibility. Additionally, the rise of remote work due to the COVID-19 pandemic has further accelerated the adoption of cloud-based solutions.Another trend in the market is the increasing popularity of mobile apps for creative software. This trend is driven by the growing number of smartphone users in Kazakhstan, who are looking for ways to create and edit content on-the-go. As a result, many software developers are now offering mobile versions of their creative software products.

Local special circumstances: Kazakhstan's rapidly growing startup scene has also contributed to the growth of the Creative Software market. Many startups in the country are focused on developing innovative software and digital products, which has created a need for creative software. Additionally, the government's push towards digitalization has also contributed to the growth of the market.

Underlying macroeconomic factors: Kazakhstan's growing economy and increasing disposable income levels have also contributed to the growth of the Creative Software market. As individuals and businesses have more money to spend, they are more likely to invest in creative software products. Additionally, the country's strategic location at the crossroads of Asia and Europe has made it an attractive market for international software developers looking to expand their reach in the region.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

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