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Platform as a Service - Thailand

Thailand
  • Revenue in the Platform as a Service market is projected to reach US$563.30m in 2024.
  • 0.0 dominates the market with a projected market volume of 0.0 in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.14%, resulting in a market volume of US$1.35bn by 2029.
  • In global comparison, most revenue will be generated United States (US$91.02bn in 2024).

Definition:

Platform as a Service (PaaS) refers to the type of public cloud service that provides a ready-to-use platform and environment for developers to build, deploy, and manage applications. PaaS offers tools, frameworks, and services that streamline the development process, thus eliminating the need to manage the underlying infrastructure. It allows developers to focus on the tasks of writing code and creating applications without worrying about server setup or maintenance. The PaaS market includes the companies that provide these types of public cloud resources and services to individuals, businesses, and organizations. A typical example of this type of service is Google App Engine.

Additional Information:

The Platform as a Service (PaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the PaaS market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (App Engine), and IBM (Cloud).

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In-Scope

  • Application development, such as Microsoft Azure App Service, Google App Engine, and AWS Elastic Beanstalk
  • Debugging processes, such as Microsoft Azure Monitor and AWS X-Ray
  • Testing, such as Google Cloud Flood, Distributed Load Testing on AWS, and Microsoft Azure Load Testing
  • Deployment tools, such as Microsoft Azure Deployment Environments and AWS CodeDeploy

Out-Of-Scope

  • Infrastructure-as-a-Service (IaaS), such as Amazon Elastic Compute Cloud (EC2), Azure IaaS, Google Compute Engine (GCE), Alibaba Cloud ECS, and Oracle Cloud Infrastructure
  • Software-as-a-Service (SaaS), such as Microsoft 365, Salesforce, Google Workspace, and Zoom
  • Business-Process-as-a-Service (BPaaS), such as payroll management and accounting solutions via ADP Workforce Now, Intuit QuickBooks Online, Workday, and Oracle NetSuite
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Platform as a Service: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Jul 2024

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Sources: Statista Market Insights, Financial Statements of Key Players

    Analyst Opinion

    The Platform as a Service Market in the Public Cloud Market of Thailand is experiencing rapid growth, driven by the elevated growth rate and factors such as increasing adoption of digital technologies and rising demand for convenient online health services.

    Customer preferences:
    As the use of cloud computing continues to grow in Thailand, consumers are increasingly drawn towards Platform as a Service (PaaS) offerings in the Public Cloud Market. This is driven by the rising need for customizable and cost-effective solutions, as well as the growing trend towards digital transformation in businesses. The demand for PaaS is also fueled by the changing workforce demographics and the desire for more efficient and collaborative work processes. Additionally, the recent push for digitalization in the government sector has further propelled the adoption of PaaS in Thailand.

    Trends in the market:
    In Thailand, there is a growing trend of businesses using Platform as a Service (PaaS) solutions within the Public Cloud Market. This trend is driven by the increasing need for cost-effective and scalable solutions to support the country's fast-paced digital transformation. With PaaS, businesses can easily build, deploy, and manage applications without the need for on-premise infrastructure. This trend is significant as it allows businesses to stay competitive and adapt to changing market demands. It also has implications for industry stakeholders, as PaaS providers are expected to see a rise in demand and competition in the market. Additionally, more businesses are likely to adopt PaaS solutions, driving further growth in the Public Cloud Market in Thailand.

    Local special circumstances:
    In Thailand, the Platform as a Service Market within the Public Cloud Market is heavily influenced by the country's rapidly growing digital economy. With a high mobile and internet penetration rate, there is a strong demand for cloud-based services. Additionally, the Thai government's support for digital transformation initiatives and the country's favorable regulatory environment for foreign investment have also contributed to the market's growth. Furthermore, the Thai market is unique in its emphasis on data privacy and security, which has led to the adoption of secure and compliant cloud solutions.

    Underlying macroeconomic factors:
    The adoption of Platform as a Service (PaaS) within the Public Cloud Market in Thailand is heavily influenced by macroeconomic factors. The country's strong economic growth and stable political environment have created a conducive business climate for the PaaS market to flourish. Additionally, the Thai government's support for digital transformation and investments in ICT infrastructure have further propelled the growth of PaaS solutions. Moreover, the rising demand for cost-effective and scalable cloud services, coupled with the increasing number of small and medium-sized enterprises in the country, is driving the adoption of PaaS solutions in Thailand.

    Global Comparison

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Sources: Statista Market Insights, Financial Statements of Key Players, National statistical offices

    Methodology

    Data coverage:

    The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

    Modeling approach / Market size:

    The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

    Forecasts:

    We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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    Software as a Service - statistics & facts

    Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.
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