Artificial Intelligence - Thailand

The market size in the Artificial Intelligence market is projected to reach US$951.10m in 2024.
The market size is expected to show an annual growth rate (CAGR 2024-2030) of 28.55%, resulting in a market volume of US$4.29bn by 2030.
In global comparison, the largest market size will be United States (US$50.16bn in 2024).

Definition:
Artificial intelligence (AI) is a branch of computer science that focuses on creating machines able to perform tasks traditionally requiring human intelligence, such as perception, reasoning, and learning. The Artificial Intelligence (AI) market includes a wide range of applications, such as speech recognition, image processing, and autonomous vehicles and has seen rapid growth in recent years due to advancements in technology and increased investment. The Artificial Intelligence (AI) market includes software, hardware, and services that enable organizations to develop and deploy AI applications.

Structure:

The Artificial Intelligence (AI) market is structured into six markets based on the technology:

The Computer Vision market covers applications that enable computers to interpret and understand digital images and video data.
The Machine Learning market covers the use of algorithms to enable computer systems to learn from data.
The Natural Language Processing market covers applications that enable computers to understand, interpret, and generate human language.
The Artificial Intelligence Robotics market covers the combination of AI, machine learning, and engineering to create intelligent machines that can perform tasks autonomously.
The Autonomous & Sensor Technology market covers machines and systems that operate independently by using sensors, AI, and machine learning to respond to changes in their environment.
The Generative AI market covers artificial intelligence that involves creating models capable of generating new content, such as images, videos, and text, which are indistinguishable from content created by humans.

Additional Information:

The Artificial Intelligence (AI) market comprises three key performance indicators: market sizes, market sizes by industry, and users of AI tools. Market sizes are generated by the funding amount of Artificial Intelligence (AI) companies. Key players of the Artificial Intelligence (AI) market include companies such as Google, Open AI, IBM, and Microsoft.

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Natural language processing tools, such as chatbots and speech recognition
Computer vision applications, such as object detection or face recognition
Machine learning tools, such as trained algorithms.

Robotics hardware, such as hardware used to build robots
Enterprise resource planning (ERP) software, such as SAP
Web development services, such as services intended for coding and designing websites.

The Artificial Intelligence market in Thailand is witnessing rapid growth, fueled by factors such as increasing adoption of digital technologies, growing health consciousness among consumers, and the convenience of online health services. The market's elevated growth rate can be attributed to advancements in AI Robotics, Autonomous & Sensor Technology, Computer Vision, Machine Learning, Natural Language Processing, and Generative AI. Factors such as government initiatives, investments in research and development, and the presence of major players also contribute to the market's growth in Thailand.

Customer preferences: With the rise of technological advancements and increasing reliance on data-driven decision making, consumers in Thailand are increasingly seeking out AI-powered solutions for various aspects of their daily lives. This trend is especially evident in the healthcare sector, where there is a growing demand for AI-based tools and platforms that can assist with diagnosis, treatment, and even prevention of diseases. Additionally, there is a growing interest in AI-powered chatbots and virtual assistants, which provide personalized and convenient customer service experiences. This shift towards AI-driven solutions is driven by the desire for efficiency and accuracy, as well as the changing lifestyles and preferences of consumers in Thailand.

Trends in the market: In Thailand, the Artificial Intelligence market is experiencing a surge in demand for AI-powered chatbots and virtual assistants, especially in the banking and finance sector. This trend is expected to continue as businesses look for ways to streamline their operations and improve customer service. Furthermore, there is a growing interest in using AI for predictive analytics and data-driven decision making in industries such as healthcare and manufacturing. This trajectory towards AI adoption has significant implications for industry stakeholders, including increased efficiency, cost savings, and improved decision making. However, it also raises concerns about job displacement and the need for upskilling and reskilling of the workforce to keep up with the changing landscape. As AI continues to evolve and become more integrated into various industries, it is crucial for businesses and policymakers to stay updated and adapt to the latest trends to remain competitive in the market.

Local special circumstances: In Thailand, the Artificial Intelligence market is rapidly growing, driven by the country's strong investment in research and development, as well as its supportive government policies. Additionally, Thailand's strategic location in Southeast Asia offers a unique advantage for businesses looking to enter the regional market. The country's cultural emphasis on innovation and technological advancement further enhances its potential for AI development. However, strict data privacy laws and concerns over job displacement may pose challenges for the market's growth and adoption.

Underlying macroeconomic factors: The growth of the Artificial Intelligence Market in Thailand is largely impacted by macroeconomic factors such as technological advancements, government support, and investment in digital infrastructure. Thailand's strong economic growth and favorable regulatory environment have made it a prime location for companies to invest in AI technologies. Furthermore, the country's focus on developing its digital economy and promoting innovation has created a conducive environment for the growth of the AI market. Additionally, the increasing demand for AI solutions in various industries, such as healthcare, finance, and manufacturing, is also driving market growth in Thailand.

Data coverage: The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the funding values from different industries for the market.

Modeling approach / Market size:Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports, funding data, and third-party data. In addition, we use relevant key market indicators and data from country-specific associations such as GDP, number of internet users, number of secure internet servers, and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are the level of digitalization, the number of secure internet servers, and the revenue of the Public Cloud market.

Additional Notes: The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russian-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the market is updated on an ad-hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is weighted for representativeness.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Artificial intelligence evokes images of supercomputer assistants, machines that can think creatively, and, to some, scenes from their favorite sci-fi movie. The reality, despite not being as futuristic, is not far off from this. AI refers to the ability of a computer or machine to mimic the competencies of the human mind, which often learns from previous experiences to understand and respond to language, decisions, and problems. The market for AI technologies is vast, amounting to around 200 billion U.S. dollars in 2023 and is expected to grow well beyond that to over 1.8 trillion U.S. dollars by 2030.

Artificial intelligence (AI), the technology that allows digital computers or computer-controlled robots to perform tasks more commonly associated with intelligent beings, has been leaping into the limelight following the release of a wide variety of Generative AI models in 2023. The United States, being the largest economy in the world, has a natural advantage. Although human-like androids such as those portrayed in the science fiction movie Blade Runner are still far from reality, applications of AI such as smartphone virtual assistants and industrial robots are already widespread in U.S. society. The industry’s powerful ability to improve efficiency and increase productivity has made it of strategic importance to U.S. industries and government, both of which push the U.S. lead in the AI race.