Software as a Service - Thailand | Statista Market Forecast

Revenue in the Software as a Service market is projected to reach US$381.80m in 2024.
0.0 dominates the market with a projected market volume of 0.0 in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 21.07%, resulting in a market volume of US$992.90m by 2029.
In global comparison, most revenue will be generated United States (US$187.20bn in 2024).

Definition:

Software as a Service (SaaS) refers to the type of public cloud service that delivers software applications over the internet on a subscription basis. Users can access and use the software through web browsers without having to install or maintain it locally. SaaS eliminates the need for purchasing, installing, and updating software, thus offering convenience and automatic updates while allowing users to focus on using the software to meet their requirements. The SaaS market includes the companies that provide these types of cloud-based software resources and services to individuals, businesses, and organizations. A typical example of this type of service is Microsoft Office 365, an SaaS suite of applications (e.g., Word, Excel, and PowerPoint) available for purchase by subscription and accessible via a web browser.

Additional Information:

The Software as a Service (SaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the SaaS market include companies such as Microsoft (Office 365), Salesforce (Customer 360), Oracle (Cloud applications), and IBM (Cloud).

For more information on the data displayed, use the info button right next to the boxes.

Enterprise software, such as SAP ERP, Oracle ERP Cloud, Salesforce CRM, and Microsoft Dynamics365
Productivity software, such as Microsoft 365, Google Workspace, and Adobe Creative Cloud

System infrastructure software, such as Microsoft Windows Operating System and Linux Operating System
On-premises software, such as on-premises versions of Microsoft Office, SAP ERP, and Oracle Database
Business-Process-as-a-Service (BPaaS), such as payroll management and accounting solutions via ADP Workforce Now, Intuit QuickBooks Online, Workday, and Oracle NetSuite

The Software as a Service market within the Public Cloud Market in Thailand is experiencing mild growth. Factors such as increasing adoption of digital technologies, rising awareness of the benefits of online services, and the convenience of SaaS are driving this growth. This trend is expected to continue in the coming years.

Customer preferences: As internet connectivity and technology adoption continue to grow in Thailand, there has been a significant increase in demand for Software as a Service solutions in the Public Cloud Market. This trend is driven by the ease of access and affordability of cloud-based software, as well as the growing need for remote work and collaboration tools. Additionally, the rise of e-commerce and online shopping has led to a greater demand for cloud-based retail management systems and e-commerce platforms. This shift towards digital solutions is also influenced by the country's increasing digital payment and banking infrastructure, promoting a cashless economy.

Trends in the market: In Thailand, there is a noticeable increase in the adoption of Software as a Service (SaaS) solutions within the Public Cloud Market. This trend is driven by the rising demand for cost-effective and scalable software solutions among businesses. Additionally, there is a growing focus on digital transformation and the need for remote work capabilities in light of the pandemic. This trajectory is expected to continue as more companies recognize the benefits of SaaS, such as flexibility and accessibility, and shift towards cloud-based solutions. For industry stakeholders, this trend presents opportunities for growth and innovation in the SaaS market. However, it also poses challenges in terms of data security and privacy, as well as the need for continuous updates and maintenance of SaaS platforms. Overall, the increasing adoption of SaaS in Thailand's Public Cloud Market is expected to significantly impact the country's digital landscape and drive further growth in the technology sector.

Local special circumstances: In Thailand, the Software as a Service Market within the Public Cloud Market is heavily influenced by the country's unique geographical and cultural aspects. With a high percentage of internet users and a growing tech-savvy population, Thailand has become a hotspot for cloud computing services. Additionally, the government's initiatives to promote digital transformation and the country's favorable business environment have also played a significant role in driving the growth of the SaaS market in Thailand. Moreover, the rising demand for cost-effective and scalable solutions among small and medium-sized businesses has further fueled the adoption of SaaS in the country.

Underlying macroeconomic factors: The growth of the Software as a Service Market within the Public Cloud Market in Thailand is also influenced by macroeconomic factors such as technological advancements, government support, and investment in digital infrastructure. Countries with favorable regulatory environments and strong investment in cloud technologies are experiencing faster market growth compared to regions with regulatory challenges and limited funding for digital infrastructure. Additionally, the increasing adoption of digital solutions in various industries and the rise of e-commerce are driving the demand for Software as a Service in the country.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.