The Disaster Recovery as a Service market within the Public Cloud market in Thailand is experiencing significant growth, fueled by the increasing need for data protection, heightened awareness of cyber threats, and the growing adoption of cloud solutions among businesses.
Customer preferences: Businesses in Thailand are increasingly prioritizing robust disaster recovery solutions, driven by a growing awareness of the risks associated with data loss and cyber threats. This shift is reflected in the rising demand for Disaster Recovery as a Service (DRaaS) offerings within the public cloud market. Additionally, as more organizations transition to digital operations, there is a heightened emphasis on flexible, scalable recovery solutions that align with evolving business needs. The cultural focus on resilience and security further amplifies this trend, as companies seek to safeguard their vital data assets.
Trends in the market: In Thailand, the Disaster Recovery as a Service (DRaaS) market within the public cloud sector is experiencing significant growth, driven by an increasing recognition of the critical need for data protection against cyber threats and natural disasters. As organizations shift towards digital transformation, there is a rising demand for scalable and flexible recovery solutions that can adapt to changing business environments. This trend underscores the importance of resilience, prompting companies to invest in comprehensive DRaaS strategies. For industry stakeholders, this evolving landscape presents opportunities for innovation and collaboration, as well as challenges in meeting diverse customer needs.
Local special circumstances: In Thailand, the Disaster Recovery as a Service (DRaaS) market within the public cloud sector is shaped by its geographical vulnerability to natural disasters, such as floods and earthquakes, which heightens the urgency for robust data protection solutions. Additionally, the country's strong cultural emphasis on community resilience fosters a proactive approach to disaster preparedness among organizations. Regulatory frameworks promoting data sovereignty and cybersecurity further influence market dynamics, compelling businesses to adopt compliant DRaaS strategies that ensure continuity and trust in the digital landscape.
Underlying macroeconomic factors: The Disaster Recovery as a Service (DRaaS) market in Thailand is significantly influenced by macroeconomic factors, including the national economic stability and the global shift towards digital transformation. A robust economy, alongside government initiatives promoting cloud adoption, supports business investments in DRaaS solutions. Furthermore, fiscal policies that incentivize technology upgrades and cybersecurity measures enhance market growth. The increasing frequency of natural disasters in the region also drives demand for reliable recovery services, compelling organizations to prioritize disaster preparedness. Global economic trends, such as the rise of remote work, further amplify the need for resilient data solutions to ensure operational continuity.
Data coverage:
The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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