Public Cloud

Thailand

Highlights

Revenue in the Public Cloud market is projected to reach US$1.87bn in 2024.
Infrastructure as a Service dominates the market with a projected market volume of US$605.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.64%, resulting in a market volume of US$4.59bn by 2029.
In global comparison, most revenue will be generated United States (US$388.50bn in 2024).

Key regions:

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Public Cloud market in Thailand is experiencing considerable growth, driven by factors such as increasing adoption of digital technologies, rising awareness of the benefits of online services, and the convenience of cloud-based solutions. This growth is also influenced by the sub-markets of Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service, which offer a wide range of options for businesses and individuals. The market's growth rate is expected to continue as more companies and consumers embrace the cost-effectiveness and flexibility of cloud services.

Customer preferences: As technology continues to advance and shape the way we live and work, consumers in Thailand are increasingly turning to public cloud solutions for greater flexibility, efficiency, and cost savings. This trend is particularly evident among small and medium-sized enterprises (SMEs) who are looking to scale their operations and compete in a rapidly changing market. With the rise of remote work and the need for seamless collaboration, businesses are also adopting cloud-based tools and platforms to support their growing digital workforce. This shift towards cloud adoption is driven by the desire for improved productivity and the need for agile and scalable solutions in a fast-paced business landscape.

Trends in the market: In Thailand, the public cloud market is experiencing a surge in demand for cloud-based services, driven by the rise in remote work and digital transformation initiatives. This trend is expected to continue in the coming years, with more businesses adopting cloud solutions to improve efficiency and flexibility. Additionally, a shift towards hybrid and multi-cloud environments is being observed, as organizations look to leverage the benefits of both public and private clouds. This trend has significant implications for industry stakeholders, as it presents opportunities for cloud service providers to offer tailored solutions and for businesses to optimize their IT infrastructure. However, it also poses challenges in terms of data security and compliance. Thus, there is a growing need for collaboration and innovation in the public cloud market to meet the evolving needs and concerns of businesses in Thailand.

Local special circumstances: In Thailand, the Public Cloud Market is experiencing significant growth due to the country's increasing digitalization and government support for technology adoption. The market is also influenced by Thailand's unique geographical position as a hub for Southeast Asia, attracting both local and international players. Additionally, cultural factors, such as the Thai population's high mobile and internet usage, contribute to the market's development. Moreover, the government's favorable regulatory environment and initiatives, such as the Thailand 4.0 policy, are driving the adoption of public cloud services in the country.

Underlying macroeconomic factors: The Public Cloud Market in Thailand is greatly impacted by macroeconomic factors such as the country's overall economic stability, government policies, and investment in technology infrastructure. With the Thai government's push towards digital transformation and the growing demand for cloud services, the public cloud market is expected to experience significant growth. Additionally, Thailand's strategic location and well-developed telecommunications infrastructure make it an attractive market for global cloud providers, further contributing to the expansion of the public cloud market in the country.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.