Platform as a Service - Australia

Revenue in the Platform as a Service market is projected to reach US$2.70bn in 2024.
0.0 dominates the market with a projected market volume of 0.0 in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.26%, resulting in a market volume of US$6.25bn by 2029.
In global comparison, most revenue will be generated United States (US$91.02bn in 2024).

Definition:

Platform as a Service (PaaS) refers to the type of public cloud service that provides a ready-to-use platform and environment for developers to build, deploy, and manage applications. PaaS offers tools, frameworks, and services that streamline the development process, thus eliminating the need to manage the underlying infrastructure. It allows developers to focus on the tasks of writing code and creating applications without worrying about server setup or maintenance. The PaaS market includes the companies that provide these types of public cloud resources and services to individuals, businesses, and organizations. A typical example of this type of service is Google App Engine.

Additional Information:

The Platform as a Service (PaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the PaaS market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (App Engine), and IBM (Cloud).

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Application development, such as Microsoft Azure App Service, Google App Engine, and AWS Elastic Beanstalk
Debugging processes, such as Microsoft Azure Monitor and AWS X-Ray
Testing, such as Google Cloud Flood, Distributed Load Testing on AWS, and Microsoft Azure Load Testing
Deployment tools, such as Microsoft Azure Deployment Environments and AWS CodeDeploy

Infrastructure-as-a-Service (IaaS), such as Amazon Elastic Compute Cloud (EC2), Azure IaaS, Google Compute Engine (GCE), Alibaba Cloud ECS, and Oracle Cloud Infrastructure
Software-as-a-Service (SaaS), such as Microsoft 365, Salesforce, Google Workspace, and Zoom
Business-Process-as-a-Service (BPaaS), such as payroll management and accounting solutions via ADP Workforce Now, Intuit QuickBooks Online, Workday, and Oracle NetSuite

The Platform as a Service Market within the Public Cloud Market in Australia is experiencing rapid growth, driven by the increasing adoption of digital technologies, growing demand for online health services, and rising health awareness among consumers. Factors such as the convenience and flexibility offered by PaaS solutions are also contributing to the considerable growth rate in this market.

Customer preferences: As businesses and organizations continue to embrace digital transformation, there has been a significant rise in demand for Platform as a Service (PaaS) solutions in the Public Cloud Market in Australia. This trend is driven by the increasing need for flexible and scalable cloud infrastructure to support rapid development and deployment of applications. Additionally, with the growing adoption of remote work and virtual collaboration, PaaS offerings are being leveraged for their ability to facilitate seamless communication and collaboration among teams and stakeholders.

Trends in the market: In Australia, the Platform as a Service Market within the Public Cloud Market is experiencing a surge in demand for cloud-based solutions as more businesses shift towards remote work and digital transformation. This trend is expected to continue as companies prioritize flexibility, scalability, and cost-effectiveness. Additionally, there is a growing trend of multi-cloud adoption, with businesses leveraging different cloud platforms for different purposes. This could lead to increased competition among cloud providers and the need for seamless integration between platforms. These trends have significant implications for industry stakeholders, such as increased competition and the need for continuous innovation to meet evolving customer needs. It also highlights the importance of strategic partnerships and collaborations to offer comprehensive solutions to businesses.

Local special circumstances: In Australia, the Platform as a Service Market within the Public Cloud Market is thriving due to the country's advanced technological infrastructure and high adoption of cloud-based solutions. Additionally, the government's initiatives to promote digital transformation have created a favorable environment for the growth of the market. Furthermore, Australia's strong economy and large enterprises have also contributed to the demand for PaaS services. The country's strict data privacy regulations and focus on cybersecurity also make it an attractive market for cloud service providers.

Underlying macroeconomic factors: The Platform as a Service Market within the Public Cloud Market in Australia is greatly influenced by macroeconomic factors such as technological advancements, government policies, and investment in digital infrastructure. Australia has a strong digital economy with high levels of technology adoption and government support for digital transformation. This has attracted significant investment in the public cloud market, driving growth in the Platform as a Service segment. Additionally, the increasing demand for digital solutions in various industries, such as healthcare and finance, is also propelling the growth of the market. However, challenges such as data privacy regulations and concerns about cybersecurity are impacting market growth in Australia.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.