Platform as a Service - MENA

MENA

Revenue in the Platform as a Service market is projected to reach US$5.40bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.28%, resulting in a market volume of US$12.50bn by 2029.
The average spend per employee in the Platform as a Service market is projected to reach US$27.50 in 2024.
In global comparison, most revenue will be generated in the United States (US$91,020.00m in 2024).

Key regions: United States, Italy, Australia, Netherlands, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud Market in MENA is witnessing substantial growth, boosted by factors like the increasing adoption of Platform as a Service, growing awareness about digital services, and the convenience of online health solutions.

Customer preferences: As the MENA region continues to embrace the use of public cloud services, there has been a noticeable increase in demand for Platform as a Service (PaaS) offerings. This trend is driven by the region's growing tech-savvy population and the desire for businesses to streamline their operations and increase efficiency. Additionally, the rise of startups and small businesses in the region has led to a greater need for cost-effective and easily scalable PaaS solutions, further fueling the growth of the market.

Trends in the market: In MENA, the Platform as a Service Market within the Public Cloud Market is experiencing a surge in demand for cloud-native app development, as businesses seek to streamline their operations and increase agility. This trend is driven by the growing adoption of cloud computing and the need for cost-effective solutions. Additionally, there is a rising trend of hybrid cloud deployments, where organizations are using a combination of public and private clouds to meet their specific needs. This trend is significant as it allows businesses to leverage the benefits of both cloud models and provides greater flexibility. Industry stakeholders should be aware of these trends and adapt their strategies to cater to the evolving demands of the market. Failure to do so may result in losing out on potential customers to more agile competitors.

Local special circumstances: In the MENA region, the Platform as a Service Market within the Public Cloud Market is seeing rapid growth due to the increasing adoption of digital transformation by businesses and governments. With a large young population, the demand for digital solutions is high, and the region's governments are actively promoting cloud computing to drive economic growth. However, the market is also influenced by unique regulatory challenges, such as data privacy laws and restrictions on cross-border data transfer, which can impact market dynamics and require localized solutions.

Underlying macroeconomic factors: The Platform as a Service Market within the Public Cloud Market in MENA is heavily influenced by macroeconomic factors such as the region's overall economic stability, government policies promoting digital transformation, and investments in cloud infrastructure. Countries with strong economic growth and favorable policies that encourage the adoption of cloud technologies are experiencing faster market growth compared to those with weaker economies and limited government support. Additionally, the increasing demand for digital solutions and services, driven by the growth of digital transformation initiatives across various industries, is also contributing to the growth of the Platform as a Service Market within the Public Cloud Market in MENA.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.