Public Cloud - MENA

  • MENA
  • Revenue in the Public Cloud market is projected to reach US$17.44bn in 2024.
  • Platform as a Service dominates the market with a projected market volume of US$5.40bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.57%, resulting in a market volume of US$40.87bn by 2029.
  • In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

 
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Analyst Opinion

The MENA region's Public Cloud market is witnessing significant growth, driven by factors such as increasing adoption of digital technologies, growing awareness about cloud services, and the convenience offered by online solutions. The market's average growth rate is influenced by various sub-markets such as Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service. Factors like government initiatives, digital transformation, and increasing demand for cost-effective solutions are impacting this growth rate.

Customer preferences:
There has been a noticeable increase in demand for public cloud services in the MENA region, driven by a growing preference for remote work and a need for cost-effective solutions. This trend is further accelerated by the region's large population of tech-savvy millennials, who are accustomed to using digital tools and services for their personal and professional needs. Additionally, the preference for self-service and on-demand access to data and applications has led to a rise in the adoption of public cloud solutions among businesses of all sizes.

Trends in the market:
In the MENA region, the Public Cloud Market is experiencing a surge in demand due to the growing trend of digital transformation and the need for remote work solutions. This trend is expected to continue as more businesses and organizations embrace cloud-based technologies for increased efficiency and flexibility. Additionally, with the rise of e-commerce and online services, the Public Cloud Market is becoming increasingly crucial for companies to store and manage their data. This has significant implications for industry stakeholders, as it presents opportunities for growth and innovation in the region's technology sector. Furthermore, it also highlights the need for strong cybersecurity measures and data privacy regulations to protect sensitive information stored in the cloud.

Local special circumstances:
In the MENA region, the Public Cloud market is experiencing significant growth due to the increasing adoption of cloud-based technologies by businesses and governments. This trend is fueled by the region's rapid digital transformation and the push for modernization in industries such as healthcare, finance, and education. The unique local factors that differentiate the MENA market include varying levels of internet penetration, cultural attitudes towards technology, and government regulations. These factors heavily influence the dynamics of the Public Cloud market in the MENA region, creating a unique landscape for cloud service providers to navigate.

Underlying macroeconomic factors:
The Public Cloud Market in MENA is heavily influenced by macroeconomic factors such as economic stability, government policies, and investment in digital infrastructure. Countries with favorable economic conditions and supportive policies for digital transformation are experiencing significant growth in the market. In contrast, regions with economic challenges and limited investment in digital infrastructure are facing slower market growth. Moreover, the increasing adoption of cloud-based solutions by businesses and the growing demand for data storage and processing are driving the growth of the Public Cloud Market in the region.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Overview

  • Revenue
  • Analyst Opinion
  • Global Comparison
  • Methodology
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