Public Cloud - China

China

In China, revenue in the Public Cloud market is projected to reach US$60.03bn in 2024.
Infrastructure as a Service is expected to dominate the market in China with a projected market volume of US$32.04bn in 2024.
Revenue in China is anticipated to show an annual growth rate (CAGR 2024-2029) of 20.75%, resulting in a market volume of US$154.10bn by 2029.
In global comparison, the majority of revenue will be generated the United States, totaling US$388.50bn in 2024.
China's public cloud market is experiencing rapid growth, driven by increasing digital transformation initiatives and robust government support for innovation and technology.

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

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Analyst Opinion

The Public Cloud Market in China is witnessing significant growth, driven by factors such as increasing adoption of cloud technologies, rising demand for online services, and the convenience offered by cloud-based solutions. The market's average growth rate is influenced by the sub-markets of Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service, which are all experiencing steady growth in the country. Government initiatives to promote digital transformation and the growing need for cost-effective and scalable solutions are also contributing to the market's growth.

Customer preferences: As China's technology landscape continues to evolve, consumers are increasingly turning to public cloud solutions for their data storage and management needs. This trend is driven by a growing preference for convenience and efficiency, as well as a desire for secure and reliable data storage options. Additionally, with the rise of remote work and online learning, there has been a surge in demand for cloud-based collaboration tools and virtual meeting platforms. This shift towards virtual collaboration and remote access highlights the importance of digital connectivity and the need for flexible and scalable cloud solutions in the Chinese market.

Trends in the market: In China, the Public Cloud market is experiencing a surge in demand for cloud-based services, driven by the government's push for digital transformation and the rise of e-commerce and Internet companies. This trend is expected to continue as more enterprises and organizations shift towards cloud solutions to streamline operations and reduce costs. As the market matures, we can expect to see an increase in the adoption of advanced cloud technologies such as artificial intelligence and big data analytics, offering new opportunities for industry players. However, with the growing competition and concerns over data privacy and security, it is crucial for stakeholders to prioritize compliance and invest in robust infrastructure and solutions to stay ahead in the rapidly evolving Public Cloud market in China.

Local special circumstances: In China, the Public Cloud Market is experiencing rapid growth due to the country's large population and increasing demand for digital services. The government's support for digital transformation and the rise of e-commerce have further fueled this growth. However, strict regulations and censorship laws pose challenges for foreign cloud providers looking to enter the market. Additionally, cultural preferences for local providers and concerns over data privacy also impact market dynamics.

Underlying macroeconomic factors: The Public Cloud Market in China is heavily impacted by macroeconomic factors such as the country's economic growth, government policies, and global economic trends. China's strong economic growth and government support for the development of cloud computing technologies have led to a significant increase in demand for public cloud services. Additionally, China's initiatives to promote digital transformation and the adoption of new technologies in various industries have also contributed to the growth of the public cloud market. Moreover, the increasing internet penetration and tech-savvy population in China have created a favorable environment for the growth of the public cloud market. These factors are expected to continue driving the growth of the Public Cloud Market in China in the coming years.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.