Key regions: China, South Korea, Japan, Canada, India
The Wound Care (Pharmacies) market in D-A-CH is experiencing steady growth due to increasing customer preferences for convenient and accessible healthcare products.
Customer preferences: Customers in the D-A-CH region are increasingly seeking out wound care products from pharmacies due to their convenience and accessibility. Pharmacies are seen as trusted sources of healthcare products, and customers prefer to purchase wound care products from these establishments rather than from other retailers. Additionally, customers value the expertise and advice of pharmacists when it comes to selecting the right wound care products for their specific needs. This preference for pharmacy-based purchases is driving the growth of the wound care market in D-A-CH.
Trends in the market: One trend in the D-A-CH wound care market is the increasing demand for advanced wound care products. Customers are becoming more aware of the benefits of using advanced wound care products, such as hydrogels and foam dressings, which can promote faster healing and reduce the risk of infection. This trend is driving the growth of the advanced wound care segment in the D-A-CH market. Another trend is the rising popularity of natural and organic wound care products. Customers are increasingly seeking out products that are made from natural ingredients and free from harsh chemicals. This trend is driving the growth of the natural and organic wound care segment in the D-A-CH market.
Local special circumstances: In Germany, the largest market in the D-A-CH region, the wound care market is influenced by the country's aging population. As the population ages, the incidence of chronic wounds, such as pressure ulcers and diabetic foot ulcers, is increasing. This is driving the demand for wound care products in the country. In Austria, the second largest market in the D-A-CH region, the wound care market is influenced by the country's high healthcare standards. Austrian customers have high expectations when it comes to the quality and efficacy of wound care products, which has led to a demand for innovative and technologically advanced products. In Switzerland, the third largest market in the D-A-CH region, the wound care market is influenced by the country's high disposable income levels. Swiss customers are willing to spend more on high-quality wound care products, which has led to a demand for premium and luxury wound care brands.
Underlying macroeconomic factors: The growth of the wound care market in D-A-CH is also driven by underlying macroeconomic factors. The D-A-CH region has a strong and stable economy, which has resulted in high disposable income levels and increased healthcare spending. This has allowed customers to afford and prioritize wound care products. Additionally, the D-A-CH region has a well-developed healthcare system, with easy access to pharmacies and healthcare professionals. This has further contributed to the growth of the wound care market in the region. Overall, the combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors has resulted in the steady growth of the wound care market in D-A-CH.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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