The Pharmacy Usual Items market in D-A-CH is experiencing steady growth and development due to various factors.
Customer preferences: Customers in the D-A-CH region have a strong preference for convenience and accessibility when it comes to purchasing pharmacy usual items. They value the ability to easily find and purchase these items, whether it be in physical stores or online. The demand for a wide range of products, such as over-the-counter medications, personal care items, and health supplements, remains high. Additionally, customers in this region are increasingly looking for natural and organic options in their pharmacy usual items.
Trends in the market: One trend that is driving the growth of the Pharmacy Usual Items market in D-A-CH is the increasing popularity of online shopping. More and more customers are turning to online platforms to purchase their pharmacy usual items due to the convenience and wide selection available. This trend has been further accelerated by the COVID-19 pandemic, as customers have been encouraged to stay at home and avoid crowded places. Another trend in the market is the growing focus on health and wellness. Customers in the D-A-CH region are becoming more conscious of their health and are actively seeking out products that support their well-being. This has led to an increased demand for vitamins, supplements, and other health-related pharmacy usual items. Additionally, there is a growing interest in natural and organic products, as customers are becoming more aware of the potential benefits of using these types of products.
Local special circumstances: The D-A-CH region consists of Germany, Austria, and Switzerland, each with its own unique characteristics and regulations. In Germany, for example, there is a strong emphasis on quality and safety when it comes to pharmacy usual items. The country has strict regulations in place to ensure that products meet certain standards before they can be sold. In Austria, on the other hand, there is a focus on traditional remedies and natural products. This has led to a higher demand for herbal and homeopathic pharmacy usual items in the country. Switzerland, known for its high-quality healthcare system, also has a strong market for pharmacy usual items, with customers valuing products that are backed by scientific research.
Underlying macroeconomic factors: The growth of the Pharmacy Usual Items market in D-A-CH can also be attributed to several macroeconomic factors. The region has a stable economy and a high standard of living, which allows customers to have the purchasing power to buy these products. Additionally, the aging population in the D-A-CH region is driving the demand for pharmacy usual items, as older individuals tend to have more healthcare needs. The healthcare systems in Germany, Austria, and Switzerland also play a role in the growth of the market, as they provide access to affordable healthcare and prescription medications, leading to a higher demand for over-the-counter pharmacy usual items.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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