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Key regions: United States, China, Germany, Japan, Europe
The Pharmaceuticals market in D-A-CH, consisting of Germany, Austria, and Switzerland, is one of the largest markets in Europe.
Customer preferences: The pharmaceuticals market in D-A-CH is driven by the aging population, increasing healthcare expenditure, and a high incidence of chronic diseases. Customers in this region prefer high-quality medications and are willing to pay a premium for them. They also value personalized medicine and are increasingly interested in alternative therapies.
Trends in the market: In Germany, the pharmaceuticals market is expected to grow due to an increase in research and development activities and a rise in the number of clinical trials. Austria is experiencing a trend towards digitalization in healthcare, with an increasing number of telemedicine services and e-prescriptions. Switzerland is seeing a rise in the demand for specialty drugs, particularly in the areas of oncology and rare diseases.
Local special circumstances: Germany has a strong generics market, with many customers opting for cheaper alternatives to brand-name drugs. Austria has a relatively small domestic market, leading to a high level of imports and exports. Switzerland has a unique regulatory environment, with strict pricing controls and a focus on innovation.
Underlying macroeconomic factors: The pharmaceuticals market in D-A-CH is influenced by various macroeconomic factors, such as government policies, healthcare spending, and economic growth. The aging population and increasing healthcare expenditure are major drivers of the market. Additionally, the region's strong economy and high level of innovation contribute to the growth of the pharmaceuticals industry.In conclusion, the pharmaceuticals market in D-A-CH is a complex and dynamic industry that is shaped by various factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all play a role in the development of the industry. With an aging population and increasing healthcare expenditure, the pharmaceuticals market in D-A-CH is expected to continue to grow in the coming years.
Data coverage:
Data encompasses B2B, B2G, and B2C spend. Figures are based on drug revenues allocated to the country where the money is spent. Monetary values are given at manufacturer price level excluding VAT.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market. As a basis for evaluating markets, we use financial information of the key players by market. Next, we use relevant key market indicators and data from country-specific associations, such as industry associations. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. The main driver is healthcare expenditure. Expiring patents and new drugs in the pipeline are also considered.Additional notes:
Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. This market comprises prescription drugs and all OTC drugs covered in the Statista OTC Pharmaceuticals market. However, in the OTC Pharmaceuticals market, revenues are based on end-consumer prices.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)