Key regions: China, South Korea, Canada, India, France
The Analgesics (Pharmacies) market in D-A-CH, which includes Germany, Austria, and Switzerland, is experiencing steady growth due to several factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to the development of this market.
Customer preferences: Customers in the D-A-CH region have a growing preference for over-the-counter (OTC) analgesics purchased from pharmacies. This is due to the convenience of accessing these products and the trust placed in the expertise of pharmacists. Customers value the ability to receive professional advice and recommendations from pharmacists, which is not always available when purchasing analgesics from other retail channels. The preference for pharmacy-purchased analgesics is further driven by the perception of higher quality and safety of these products.
Trends in the market: One major trend in the Analgesics (Pharmacies) market in D-A-CH is the increasing demand for natural and herbal pain relief products. Customers are becoming more health-conscious and are seeking alternative remedies that are perceived as safer and more sustainable. This trend is also influenced by the growing popularity of natural and holistic approaches to healthcare. As a result, pharmacies in the D-A-CH region are expanding their product offerings to include a wider range of natural analgesics to cater to this demand. Another trend in the market is the rise of online pharmacies. With the increasing digitization and convenience of online shopping, more customers are turning to online pharmacies to purchase their analgesics. Online pharmacies offer a wide selection of products, competitive pricing, and the convenience of home delivery. This trend is particularly prevalent in urban areas where customers have easy access to internet services.
Local special circumstances: In Germany, the Analgesics (Pharmacies) market is influenced by the strong presence of discount pharmacies. These pharmacies offer competitive pricing, which attracts price-sensitive customers. Additionally, Germany has a strong culture of self-medication, with customers often seeking OTC analgesics for minor ailments before consulting a healthcare professional. In Austria, there is a strong emphasis on traditional medicine and natural remedies. Customers in Austria prefer herbal and homeopathic analgesics, which aligns with the trend towards natural pain relief products. Pharmacies in Austria cater to this preference by offering a wide range of natural analgesics. In Switzerland, the market is characterized by a high level of regulation and quality standards. Customers in Switzerland have high expectations for the safety and efficacy of analgesics, which drives the demand for pharmacy-purchased products. The Swiss market also has a strong focus on premium products, with customers willing to pay higher prices for perceived higher quality.
Underlying macroeconomic factors: The Analgesics (Pharmacies) market in D-A-CH is influenced by the overall economic conditions in the region. As the economy grows and disposable incomes increase, customers have more purchasing power to spend on healthcare products, including analgesics. Additionally, the aging population in D-A-CH contributes to the growth of the market, as older individuals tend to have a higher demand for pain relief products. In conclusion, the Analgesics (Pharmacies) market in D-A-CH is developing due to customer preferences for pharmacy-purchased analgesics, the trends towards natural and online shopping, local special circumstances such as discount pharmacies and preferences for traditional medicine, and underlying macroeconomic factors such as economic growth and an aging population. These factors contribute to the steady growth and evolution of the market in the D-A-CH region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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