Key regions: Canada, Europe, India, Australia, South Korea
The Eye Care (Pharmacies) market in D-A-CH has been experiencing steady growth in recent years, driven by increasing customer preferences for convenient and accessible eye care products and services.
Customer preferences: Customers in the D-A-CH region have shown a growing preference for purchasing eye care products from pharmacies. This can be attributed to the convenience and accessibility offered by pharmacies, which are often located in easily accessible locations such as shopping centers and city centers. Additionally, pharmacies provide a wide range of eye care products, including contact lenses, eye drops, and prescription glasses, allowing customers to find everything they need in one place.
Trends in the market: One of the key trends in the Eye Care (Pharmacies) market in D-A-CH is the increasing demand for contact lenses. Contact lenses offer a convenient and comfortable alternative to traditional eyeglasses, and they are becoming increasingly popular among customers of all age groups. This trend is driven by factors such as improved technology, which has made contact lenses more comfortable and easier to use, as well as changing fashion trends that prioritize a more natural appearance. Another trend in the market is the growing demand for specialized eye care products. Customers in D-A-CH are becoming more aware of the importance of maintaining good eye health and are seeking products that address specific eye conditions or concerns. This includes products such as eye drops for dry eyes, supplements for eye health, and specialized eyewear for computer use.
Local special circumstances: In Germany, the Eye Care (Pharmacies) market is influenced by the country's strong healthcare system and the emphasis on preventive care. Customers in Germany are proactive in taking care of their eye health and are willing to invest in high-quality eye care products. Additionally, the German market is characterized by a high level of competition among pharmacies, leading to a wide range of products and services being offered to customers. In Austria, the market is influenced by the country's aging population. As the population ages, the demand for eye care products and services is expected to increase, driving market growth. Additionally, the Austrian market is characterized by a high level of consumer awareness and a preference for natural and organic eye care products. In Switzerland, the market is influenced by the country's high standard of living and the willingness of customers to spend on high-quality eye care products. Swiss customers value products that are innovative, effective, and environmentally friendly, and are willing to pay a premium for such products.
Underlying macroeconomic factors: The Eye Care (Pharmacies) market in D-A-CH is also influenced by underlying macroeconomic factors. The strong economy in the region has led to increased disposable income, allowing customers to spend more on eye care products and services. Additionally, the aging population in the region is driving market growth, as older individuals are more likely to require eye care products and services. Finally, the increasing prevalence of digital devices and the resulting increase in screen time has led to a higher demand for eye care products that address digital eye strain and other related issues. Overall, the Eye Care (Pharmacies) market in D-A-CH is expected to continue growing in the coming years, driven by customer preferences for convenient and accessible eye care products and services, as well as underlying macroeconomic factors such as the strong economy and aging population.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
