Key regions: United Kingdom, India, Canada, Germany, China
The Vitamins & Minerals (Pharmacies) market in D-A-CH, which includes Germany, Austria, and Switzerland, is experiencing steady growth due to increasing customer preferences for health and wellness products.
Customer preferences: Customers in the D-A-CH region are becoming more health-conscious and are actively seeking ways to improve their overall well-being. As a result, there is a growing demand for vitamins and minerals, as they are seen as essential supplements to support a healthy lifestyle. Consumers are increasingly aware of the benefits of these products in boosting immune function, improving energy levels, and promoting overall vitality. They are also seeking natural and organic options, as well as products that are free from artificial additives and allergens.
Trends in the market: One of the key trends in the Vitamins & Minerals (Pharmacies) market in D-A-CH is the rise of personalized nutrition. Customers are looking for tailored solutions to meet their specific health needs, and this has led to an increase in the availability of customized vitamin and mineral formulations. Pharmacies are offering personalized consultations and recommendations based on individual health profiles, allowing customers to choose the most suitable products for their unique requirements. Another trend in the market is the growing popularity of online sales channels. Customers are increasingly turning to e-commerce platforms to purchase vitamins and minerals, as it offers convenience and a wider range of product options. Online retailers are capitalizing on this trend by providing detailed product information, customer reviews, and easy ordering processes. Pharmacies are also expanding their online presence to cater to the changing preferences of customers.
Local special circumstances: Germany, Austria, and Switzerland have well-developed healthcare systems and a strong emphasis on preventive medicine. This has created a favorable environment for the Vitamins & Minerals (Pharmacies) market to thrive. Pharmacies in these countries are trusted sources of information and advice on health-related matters, making them a preferred destination for customers seeking vitamins and minerals. In Switzerland, the market is influenced by the country's reputation for high-quality products and strict regulations. Swiss consumers have a preference for natural and organic options, and pharmacies in the country cater to this demand by offering a wide range of premium products.
Underlying macroeconomic factors: The growing Vitamins & Minerals (Pharmacies) market in D-A-CH is supported by several macroeconomic factors. The region has a strong economy and high disposable income levels, allowing consumers to prioritize their health and wellness. Additionally, the aging population in D-A-CH is driving the demand for vitamins and minerals, as older adults are more likely to use these products to support their overall health. In conclusion, the Vitamins & Minerals (Pharmacies) market in D-A-CH is experiencing growth due to increasing customer preferences for health and wellness products. The rise of personalized nutrition and the popularity of online sales channels are key trends in the market. The well-developed healthcare systems and emphasis on preventive medicine in Germany, Austria, and Switzerland create a favorable environment for the market. The strong economy and aging population in the region are underlying macroeconomic factors driving the demand for vitamins and minerals.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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