Lesotho, a landlocked country in Southern Africa, has seen a rise in the Restaurant Delivery market in recent years.
Customer preferences: The people of Lesotho have shown a preference for convenient and easy-to-access food options, which has led to the growth of the Restaurant Delivery market. With an increasing number of people working long hours, the demand for home delivery of food has increased significantly. Additionally, the younger generation, who are more tech-savvy, have shown a preference for online ordering and cashless payment options.
Trends in the market: The Restaurant Delivery market in Lesotho has witnessed a surge in the number of new entrants in the market. This has led to increased competition and innovation in terms of menu offerings, delivery times, and customer service. Many restaurants have partnered with food delivery platforms to expand their reach and cater to a wider audience. Furthermore, the COVID-19 pandemic has accelerated the growth of the Restaurant Delivery market in Lesotho, as people have been forced to stay at home and rely on home delivery services for their meals.
Local special circumstances: Lesotho has a unique food culture, with traditional dishes such as papa (maize porridge), moroho (spinach), and sesotho chicken being popular among the locals. Many restaurants in Lesotho have incorporated these dishes into their menus to cater to the local population. Additionally, the country has a relatively small population, which has led to a limited number of restaurants and food delivery options.
Underlying macroeconomic factors: Lesotho is a lower-middle-income country with a growing economy. The country has seen an increase in urbanization, with more people moving to cities in search of better job opportunities. This has led to a rise in disposable incomes and an increase in demand for food delivery services. Additionally, Lesotho has a young population, with a median age of 24.5 years. This demographic is more likely to use technology and online services, which has contributed to the growth of the Restaurant Delivery market in the country.In conclusion, the Restaurant Delivery market in Lesotho is growing, driven by customer preferences for convenience and easy access to food, as well as the increase in competition and innovation in the market. The unique food culture and small population of the country have also contributed to the growth of the market. The underlying macroeconomic factors, such as urbanization and a young population, have further fueled the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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