Grocery Delivery - Lesotho | Statista Market Forecast

The Grocery Delivery market in Lesotho is projected to reach a revenue of US$49.79m in 2024.
With an annual growth rate (CAGR 2024-2029) of 1.23%, the market is expected to reach a volume of US$52.92m by 2029.
In comparison, the Retail Delivery market is projected to have a market volume of US$49.79m in 2024.
Among all countries, China is expected to generate the highest revenue, reaching US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in Lesotho is projected to be US$247.60 in 2024.
The number of users in the Grocery Delivery market is expected to reach 282.1k users by 2029.
The user penetration rate in the Grocery Delivery market is projected to be 8.5% in 2024.
Due to the challenging terrain and limited infrastructure in Lesotho, grocery delivery services are gaining popularity as a convenient and time-saving option for consumers.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

Lesotho, a small landlocked country in Southern Africa, is experiencing a growing trend in the grocery delivery market. With a population of just over 2 million people, the country has seen an increase in demand for online grocery shopping and delivery services.

Customer preferences: One of the main reasons for the growth of the grocery delivery market in Lesotho is the convenience it offers to customers. Many people are looking for ways to save time and avoid the hassle of going to physical stores. Online grocery shopping allows customers to easily browse and purchase products from the comfort of their own homes. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, as people are more cautious about going out in public spaces.

Trends in the market: The grocery delivery market in Lesotho is still in its early stages, but it is rapidly growing. Many local and international companies have started offering online grocery shopping and delivery services in the country. These companies are leveraging technology to provide a seamless and efficient shopping experience for customers. One of the key trends in the market is the use of mobile apps to make purchases and track deliveries. Many companies have developed their own apps, which customers can download and use to order groceries and track their orders in real-time.

Local special circumstances: Lesotho is a small country with a dispersed population. This presents a unique challenge for companies looking to offer grocery delivery services. Many areas in the country are difficult to access, and the road infrastructure is not well-developed. As a result, companies need to invest in logistics and transportation to ensure that they can reach all customers, even those in remote areas. Additionally, the country has a high poverty rate, which means that companies need to offer affordable prices to attract customers.

Underlying macroeconomic factors: The grocery delivery market in Lesotho is influenced by a number of macroeconomic factors. One of the key drivers of growth is the increasing penetration of smartphones and internet connectivity in the country. This has made it easier for people to access online shopping platforms and place orders. Additionally, the country has a young population with a growing middle class, which has more disposable income to spend on groceries. Finally, the COVID-19 pandemic has accelerated the shift towards online shopping, as people are looking for ways to avoid crowded public spaces. Overall, the grocery delivery market in Lesotho is expected to continue growing in the coming years. Companies that are able to offer affordable prices, efficient logistics, and a seamless shopping experience are likely to be successful in the market. As technology continues to advance, we can expect to see new innovations and trends emerge in the grocery delivery space in Lesotho.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.