Dating Services

Revenue in the Dating Services market is projected to reach US$228.20k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.77%, resulting in a projected market volume of US$249.20k by 2029.
The Online Dating market has a projected market volume of US$131.40k in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$2.07 in 2024.
In the Dating Services market, the number of users is expected to amount to 132.9k users by 2029.
User penetration in the Dating Services market will be at 4.7% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Lesotho is experiencing significant growth and development, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the Dating Services market in Lesotho are shifting towards online platforms, as more people are looking for convenient ways to meet potential partners. Online dating offers a wide range of options and allows individuals to connect with others who share similar interests and values. This trend is not unique to Lesotho, as online dating has become a global phenomenon in recent years. The convenience and accessibility of online platforms are particularly appealing to busy professionals and individuals who may not have the time or opportunity to meet new people in traditional ways. In addition to the growing popularity of online dating, there is also a demand for specialized dating services in Lesotho. This includes niche dating platforms that cater to specific interests or demographics, such as religious dating sites or platforms for single parents. These specialized services provide a more targeted approach to dating, allowing individuals to connect with others who share similar backgrounds or lifestyles. The Dating Services market in Lesotho is also influenced by local special circumstances. Lesotho is a small country with a relatively small population, which can make it challenging for individuals to find compatible partners in their immediate vicinity. Online dating platforms provide a solution to this issue, as they allow individuals to connect with potential partners from a larger pool of candidates. This is particularly beneficial for individuals living in rural areas or smaller towns, where the dating pool may be limited. Underlying macroeconomic factors also play a role in the development of the Dating Services market in Lesotho. As the economy continues to grow and individuals have more disposable income, they are more likely to invest in dating services. This includes both paid online dating platforms and offline dating services, such as matchmaking agencies or speed dating events. The increasing urbanization and modernization of Lesotho also contribute to the growth of the Dating Services market, as more people are exposed to new ways of meeting potential partners. Overall, the Dating Services market in Lesotho is experiencing growth and development due to changing customer preferences, the increasing popularity of online dating platforms, and the demand for specialized dating services. The convenience and accessibility of online platforms, as well as the ability to connect with potential partners from a larger pool of candidates, are driving the growth of the market. Additionally, local special circumstances, such as the small population and limited dating pool in Lesotho, further contribute to the demand for online dating services.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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