Lesotho, a small country landlocked within South Africa, has seen a steady growth in its retail delivery market. This growth can be attributed to several factors that have influenced the market in recent years.
Customer preferences: Lesotho's retail delivery market has seen a shift towards online shopping as customers prefer the convenience of shopping from the comfort of their homes. With the rise of e-commerce platforms and online marketplaces, customers are now able to access a wider range of products at competitive prices. Moreover, the COVID-19 pandemic has accelerated the adoption of online shopping as customers have been forced to stay at home and avoid physical stores.
Trends in the market: One of the major trends in Lesotho's retail delivery market is the emergence of local delivery services that cater to the needs of customers in remote areas. These services have been able to tap into a previously underserved market by providing a cost-effective and efficient delivery service. Another trend is the increasing use of mobile payment systems, which has made it easier for customers to make online purchases. Furthermore, retailers are now offering more personalized services, such as same-day delivery and product recommendations based on customer preferences.
Local special circumstances: Lesotho's retail delivery market is unique due to the country's geography and infrastructure. The country has a rugged terrain with limited road networks, which makes it difficult and expensive to deliver products to remote areas. However, local delivery services have been able to overcome these challenges by using innovative delivery methods such as motorbikes and drones.
Underlying macroeconomic factors: Lesotho's retail delivery market has been influenced by several macroeconomic factors, including the country's GDP growth, inflation rate, and foreign investment. The country has seen a steady GDP growth in recent years, which has led to an increase in consumer spending. Moreover, the government has implemented policies to attract foreign investment, which has led to the entry of international retailers into the market. However, the country's high inflation rate has led to an increase in the cost of living, which has affected consumer purchasing power.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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