The small landlocked country of Lesotho, surrounded by South Africa, has seen a steady growth in the Platform Delivery market.
Customer preferences: Lesotho has seen an increase in the use of e-commerce platforms for online shopping, especially for the younger generation. The convenience of online shopping has led to a shift in consumer preference from traditional brick and mortar stores to online platforms. Additionally, the rise of the gig economy has led to a demand for platform delivery services, especially for food and grocery deliveries.
Trends in the market: The Platform Delivery market in Lesotho has seen an increase in the number of players in the market. The competition has led to a decrease in delivery fees and an improvement in delivery times. Additionally, there has been a trend towards the use of mobile applications for platform delivery services. The use of mobile applications has made it easier for customers to place orders, track deliveries and make payments.
Local special circumstances: Lesotho's mountainous terrain and lack of infrastructure have made it difficult for traditional delivery services to reach certain areas. Platform delivery services have provided a solution to this problem by providing a more flexible and efficient delivery service. Additionally, the COVID-19 pandemic has led to an increase in demand for platform delivery services as people have been encouraged to stay at home.
Underlying macroeconomic factors: Lesotho's economy heavily relies on agriculture and textiles. However, the government has been working towards diversifying the economy and creating a conducive environment for businesses to thrive. This has led to an increase in the number of small businesses, which has in turn led to an increase in demand for platform delivery services. Additionally, Lesotho has a young and tech-savvy population, which has contributed to the growth of the Platform Delivery market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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